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2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video:

The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

2021 Ram 1500 gets Reverse Steering Control to help with trailers

A month ago, Mopar Insiders got the scoop on new features coming to the 2021 Ram 1500 and now thanks to MI getting a peek at dealer guides for the coming model year, we got more details. New for 2021 will be Trailer Reverse Steering Control, which will provide easy in-cab directional control when backing a trailer and be part of next model year's Trailer-Tow Group package. The current package includes trailer-tow mirrors and a trailer brake control. Next year's Trailer-Tow Group will include trailer brake control, trailer light check, trailer reverse steering control, and trailer tire-pressure monitoring. The current group adds $400 to the price of a new Ram; the new equipment will likely cause that number to rise.  We're not sure what happened to the trailer-tow mirrors, but with the Surround-View Camera system thought to be available on the trailer mirrors in 2021 — an option cribbed from the HD lineup — there's likely a bit more package rearranging in store. The third addition mentioned last month was a bed-focused camera housed next to the third brake light, which would be another HD hand-me-down. The camera would fit in with the enhanced trailer focus, and get Ram aligned with assistance features that have become a near necessity in pickups and SUVs. At the other end of the truck, the Snow Plow Prep package makes the leap from the 2500 to the 1500. We only wish Ram had kept the Snow Chief Group name used for the 2500 trucks.    Uconnect 5 is coming as well to the Ram after launching on the 2021 Chrysler Pacifica. The new Android-based operating system provides five-times-faster processing power and three times the screen resolution, while adding 4G Wi-Fi capability, configurable buttons and custom pages, six individual profiles, better looking interactive maps from TomTom, the ability to connect two phones at a time, and Alexa integration.