2024 Ram 1500 Limited Crew Cab 4x4 5'7 Box on 2040-cars

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Dodge, Jeep and Ram could soon be owned by Chinese automakers

For the past several years, Fiat Chrysler CEO Sergio Marchionne has made it widely known that the automaker he helms is up for grabs. First, he sent an email to GM CEO Mary Barra, who immediately refused to even discuss a merger. Later, Marchionne set his sights on Volkswagen. That too was swiftly rebuffed. It seemed like no global automaker was remotely interested in a partnership. Now, Automotive News reports that several Chinese automakers have come calling, only FCA isn't ready to answer. At least not yet. The news broke this morning that a major Chinese automaker had made an offer to purchase FCA for slightly above market value. FCA refused, saying the offer wasn't quite generous enough. It's unclear which automaker made the offer, but Automotive News says there's more than one interested party. FCA representatives have recently traveled to China to meet with Great Wall Motors, while Chinese representatives were seen at FCA corporate headquarters in Auburn Hills, Mich. The Chinese government has a lot of money invested in local automakers. It's putting pressure on these automakers to expand globally, including to the United States. As it stands, it's a matter of when a Chinese automaker will start selling cars here, not if. Purchasing an established automaker with a wide range of products and a huge dealer network would do wonders in giving the Chinese a foothold here. Sure, Geely owns Volvo, but a luxury automaker doesn't have nearly as much reach as a more mainstream company like FCA. This seems like the best case scenario for both a Chinese automaker looking to move into the U.S. and for FCA, at least from a business standpoint. The latter doesn't seem to have any other interested parties. It will be interesting to see how FCA would sell a deal like this to the public. We're not sure everyone will be happy with Dodge, Jeep and Ram falling under Chinese ownership. FCA didn't turn down the Chinese because they didn't like the idea. It turned down the offer because there wasn't enough money on the table. Related Video: News Source: Automotive News Earnings/Financials Alfa Romeo Chrysler Dodge Fiat Jeep RAM

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2017 Ram Model Year Preview and Updates

Launched as its own division in 2009, FCA's Ram Truck line has ridden the wave of post-recession growth with significant sales upticks throughout its brief, independent history (it was spun off from Dodge) within the Fiat Chrysler ranks. Although the 'new' news for 2017 is limited, Ram continues to focus on efficiency, with the Ram 1500 offering both a 3.0-liter EcoDiesel V6 and 3.6-liter Pentastar V6, achieving an estimated 29 and 25 miles per gallon highway, respectively. RAM 1500: All 1500s receive a list of revisions laden with value-added standard features. The most visible example is the recently launched Rebel, which receives more than its share of standard updates, including Uconnect 8.4 and media hub; automatic dual-zone temperature control; security alarm; remote start; rear backup camera and rear park assist. Newly announced at the Chicago Auto Show in February was the Copper Sport edition, built in limited volume and offering a host of 'custom' upgrades. The 1500 is sold in eleven different models. 2500/3500: Ram's Heavy Duty offerings include a new-for-2017 Power Wagon and an also-new 4X4 Off-road package, with the Power Wagon taking its design cues from the '79-'80 Macho Power Wagon. Announced at the Chicago Auto Show is a new Night package for the heavy duty lineup. Also for 2017, product planners have made the 6.4-liter HEMI standard on Laramie, Laramie Longhorn and Limited trims. PROMASTER CITY: Essentially unchanged, the compact commercial and passenger van has been updated for 2017 with brighter shifter illumination, rear door reflectors for better visibility when opened, and what is now best-in-class fuel economy.