2023 Ram 1500 Lone Star Crew Cab 4x2 5'7" Box on 2040-cars

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Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Range-extended electric Ram 1500 coming in 2024

Ram is making a big deal about the full-electric Ram 1500 coming in 2024, as well it should. It will be a major competitor to the Ford F-150 Lightning and Chevy Silverado EV, and it will have an interesting development process with input from Ram fans. An all-electric model would generally be big enough product news, but it's getting an interesting addition: a range-extender model. We learned this in an interview with Ram CEO Mike Koval Jr. He noted that it will be a part of Ram trying to respond to customer interests and concerns, as well as offering more than expected. He didn't go into detail about the powertrain, but it will launch alongside the electric model in 2024. It sounded as though it will be based on the electric truck, but with some sort of gasoline engine to provide power. It's not clear if it would be a pure series hybrid a la BMW i3, or if the engine would engage the wheels to provide some propulsion. We think there's one big area where this powertrain makes sense: towing. While capable of towing huge amounts, electric vehicles tend to lose a drastic amount of range when towing. And especially with an underdeveloped charging network, it would make towing any distance frustrating — and a big issue, when towing is a big reason for owning a large truck. Introducing an internal combustion engine for occasional towing would mean that a Ram buyer could have a much more efficient experience, and still have full EV capability when not towing. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.