2023 Ram 1500 Big Horn/lone Star on 2040-cars

Auto blog

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Is Ram bringing a trick tailgate to the Chicago Auto Show?

Last week featured running jokes and mirth on truck Twitter. It started when the GMC account played off the Super Bowl, posting a short video that started with the caption, "The Rams already lost." Then came a picture of a current Ram tailgate, followed by a short pictorial demonstration of the six-function MultiPro tailgate available on the GMC Sierra (pictured). Ram responded with a pigskin play of its own, calling GMC out for a false start and requesting everyone "Check back with us on 2/7/19." That is the first media day of the Chicago Auto Show. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The easy inference is that Ram has plans to reveal a clever tailgate of its own. The easy question is, will it be the split tailgate we first saw in a patent application in 2014, then in spy photos in 2017? That patent application detailed a gate split down the middle, with a traditional handle on the left-side door. The entire unit could open like a standard tailgate, or, each half could fold down like a tailgate as well as swing out like a door. The Honda Ridgeline has a similar option, but not being split, the Ridgeline's whole tailgate swings out like a door. Another novel feature of the Ram patent application was that the doors could be operated with a touchpad. When spy photographers caught a 2020 Ram prototype in Detroit with a split tailgate, the split was no longer 50/50, but about 65/35. After snapping the silver truck that day, the split tailgate was never seen again. Thursday in Chicago might be the day that changes, since it's fair to expect Ram to show something that will get the 1500 current with proliferating tailgate trickery. GMC and Ram weren't finished, though. The Ram 1500 won the Motor Trend Truck of the Year award at the Detroit Auto Show, and two hours after GMC's first tweet, GMC got around to sending this bit of congratulations: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.