2023 Ram 1500 Big Horn/lone Star on 2040-cars

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Daily Driver: 2015 Ram ProMaster Cargo

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Ram ProMaster Cargo, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text [00:00:00:00] I'm in a vehicle that really kind of belies the name of this video series, Daily Driver. This is the 2015 Ram Promaster Cargo Van. I'm in the high roof extended length version of it. You can see that it's got an empty cargo bay behind me. It's a little strange because what I'm doing right now is commuting in it, which is definitely not what this van is made to do. The single strongest attribute of the Promaster [00:00:30:00] package that I found was its maneuverability at low speeds in and around town. That wasn't really something that I expected. I knew from driving the rest of the big vans in this segment. I've been in various Sprinters over the years, although not the brand new one, and I put a lot of miles actually on a Nissan NV. They're all meant to be more nimble than they would seem from their exterior, but the Ram just feels kind of a class above. It turns on a dime. It's really, really easy to [00:01:00:00] pull up close to a curb or another car and be able to just get in and out of a space with very little room around you. I had no problem getting up to speed with the rest of traffic. Merging and passing aren't really an issue. Sometimes you'll hear her struggle a little bit if you really put your foot in and you're trying to get around somebody, but that's just wind resistance and curb weight man, that's too be expected. Another aspect that I was really impressed with with the Promaster is the 3.6 [00:01:30:00] liter V6 engine, both in terms of its performance and its economy. It's putting out out 280 horsepower, 258 pound-feet of torque. It's a huge van. It's not quick. The cargo area back there is really nice. Not only is it tall enough that I can stand up in it. I mean, this vehicle is close to nine feet overall from the exterior dimensions. Access to the cargo area is just as easy as you would hope for too. You got a big, big sliding door over here. The rear doors open completely [00:02:00:00] flat so that it's easy to both maneuver and to get stuff in and out, obviously. The load floor is pretty low. Easily accessible. You've got the Uconnect screen with the nicer head unit.

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.