2022 Ram 1500 Big Horn/lone Star on 2040-cars

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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

2020 Ram 2500 in minimal camouflage reveals lights, grille

The folks at FCA have kept the next-generation Ram Heavy Duty trucks well-covered up to now. Now, we finally get to see an example of the truck with minimal vinyl wrap camouflage, giving us our best look yet at the 2020 Ram 2500. It has a number of design cues taken from Ram 1500, but it has a number of distinct differences. At the front, we have a pretty clear look at the 2500's fascia. The grille shares the same non-crosshair design of the 1500. It's flanked by wide headlights, and there's a chrome line that runs along the tops of the headlights and wraps around the top of the grille. Unlike the 1500, the 2500's grille is much taller, sticking way up above the headlights. It also retains the slightly trapezoidal shape. The headlights also have turn signals that protrude from below. The rest of the truck is still relatively well-covered. One key detail we can make out is the taillights, which appear to be the same as those used on the 2019 Ram 1500 Tradesman. As such, the bed will likely share cues with the 1500, such as the molded belt line low on the bedsides. Past spy photos have also revealed that the 2500 will also share the 1500's sharp interior. We're expecting to hear more about the heavy duty Ram in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2020 Ram 2500 View 24 Photos Image Credit: SpiedBilde Spy Photos RAM Truck

Ram HD Pickup Lineup First Drive Review | The torque king cometh

LAS VEGAS — Ram is thriving. The truck brand is coming off its best sales year ever, and its all-new 2019 Ram 1500 has won just about every truck award there is to win, including North American Truck of the Year. Now Ram is launching the world's torquiest pickup truck ever, the new 2019 Ram Heavy Duty. The burliest version packs 1,000 pound-feet of twist, but there's a lot more to this truck than its obscene amount of low-end grunt. It's also the quietest, most comfortable, and most refined heavy-duty pickup Ram has ever made. Most power, payload and towing The 2019 Ram Heavy Duty isn't exactly all-new. It's more of a major refresh, the HD's first since 2014 and the second since this generation debuted in 2010. The truck is now infused with much of the styling, technology and much of the interior of its light-duty little brother, the Ram 1500. Only the HD's cab, doors and bedsides are essentially unchanged, along with its 6.4-liter Hemi V8, which is now standard on all 2500 and 3500 models. The unpopular 5.7-liter Hemi is no longer available. Ram continues to offer two versions of its Cummins inline six-cylinder diesel power on all models except the 2500 Power Wagon. The 6.7-liter Cummins Turbo Diesel, which costs an extra $9,100, and the High-Output version have both been reengineered for more power, more durability and significantly less noise. The Cummins still pumps out 370 horsepower at 2,800 rpm, but its torque output has jumped from 800 to 850 pound-feet at 1,700 rpm. The HO version, which is only available on the 3500, gets a 15 hp bump to 400 hp at 2,800 rpm, and its torque climbs from 930 to that magical 1,000 lb-ft at 1,800 rpm. Redline remains at just 3,250 rpm, and a column-shifted six-speed automatic still backs both engines. Hemi models, including the Power Wagon, have been upgraded to an 8HP75R eight-speed from ZF and a dash-mounted rotary shifter. The Hemi's power ratings are unchanged at 410 hp and 429 lb-ft of torque, but the V8 now has a more advanced cylinder deactivation system for improved fuel economy and smoother operation when only four of its cylinders are firing. The eight-speed's gearing also betters the Power Wagon's crawl index from 35:1 to 51:1 for improved low-speed off-roading. Most Ram HD buyers spring for the diesel. The most popular model is the 2500 4x4 Crew Cab Laramie with the Cummins, but trucks with the 6.4-liter and the new eight-speed feel considerably quicker on the road. Even the big boy 3500s.