2021 Ram 1500 Rebel on 2040-cars

Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

2016 Ram 3500 Heavy Duty now offers 900 lb-ft of torque

After last year's bump to a massive 865 lb-ft of torque for its 2015 3500 Heavy Duty pickup, Ram certainly isn't taking a rest. The model already offers the best towing capacity and most torque in its class, but both figures are growing even higher for the 2016 model year. Now, customers that really need some grunt can order the Cummins 6.7-liter inline-six diesel in the 3500 with a staggering 900 pound-feet of torque and 385 horsepower. Ram claims that this huge figure is the most torque ever available in a mass production vehicle, and it tops the 2015 model by a healthy 35 lb-ft. The added grunt comes thanks to adjustments to the fuel delivery and the turbo's boost, and to better handle things, the rear axle gear now is held with 16 bolts, rather than 12. The tweaks also push the tow rating to an SAE J2807-certified 31,210 pounds, which is absolutely monumental. While not available with the 900 lb-ft version of the Cummins, the Ram 2500 also sees a tiny boost in its max tow rating. The trucks are now capable of hauling up to 17,980 lbs, versus 17,970 lbs last year. The 2016 Ram Heavy Duty trucks go into production in the third quarter and should start arriving at dealers during the fourth quarter of 2015. Prices for the 3500 start at $33,185 and $32,680 for the 2500, after the $1,195 destination charged, respectively. The company hasn't yet announced the cost for the 3500 with the 900 lb-ft Cummins diesel. 2016 Ram Heavy Duty Widens its Leadership Gap With a Triple-decker Presence: Best-in-class Power, Towing Capacity and Payload Capacity • 2016 Cummins 6.7-liter calibration hits a best-in-class 900 lb.-ft. of torque. The most torque ever offered in a mass-production vehicle • 2016 Ram 3500 crushes the competition with up to 31,210 pounds of SAE J2807-spec.