2021 Ram 1500 Big Horn/lone Star on 2040-cars

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2020 Ram Heavy Duty spy shots show updated lighting and new grille

We saw the all-new 2019 Ram 1500 nearly a year ago, but we have yet to get a full look at the new heavy-duty models, the Ram 2500 and Ram 3500. We've seen a number of spy shots of the new truck — including the new Power Wagon — but it's been hard to make out details through the camouflage. These new spy photos give us our best look yet at the new heavy-duty pickup's exterior. The Ram 3500 pictured here appears to have the updated headlights and taillights from the Ram 1500. There are multiple headlight designs on the 1500, each depending on trim, so expect a similar variation on the Heavy Duty models as well. The grille, too, appears to have ditched the crosshair in favor of the new "RAM" badge in large lettering. One photo shows a single-pane sunroof, so it's unclear if the Ram 1500 Limited's panoramic glass will carry upward. One other notable addition is power-retracting running boards. While we don't have a good look at the truck's interior, past spy photos show that the Ram 1500's dashboard will carry over. We're hoping the rest of the truck's interior makes its way to the 2500 and 3500 models, too, as it's easily the best-in-class for the current crop of trucks. Stay tuned for more news on the new Ram trucks in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video: