2021 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Fiat Chrysler's next-generation Uconnect is faster, built on Android

If you're a regular reader of Autoblog, you know that for a long time we've liked Fiat Chrysler's Uconnect infotainment system for its bright, clear, responsive touchscreen interface. Now, according to the company, it will be better than ever with Uconnect 5, the latest iteration of the system. It has upgraded hardware and a revamped graphic user interface (the stuff on the screen). Looking at sample screens shown above, there are characteristics shared with the old system, such as the time, status and shortcuts at the top and the menu icons at the bottom. In the middle, the major change is the addition of home screens that can be customized with favorite menus and readouts that are always available. Each of these home screens can have up to four functions and you can have five pages to flip through. The graphics themselves feature more legible fonts and updated icons. Each car brand will get its own set of icons, colors and textures to help create unique experiences. And while each Fiat Chrysler product will be able to have Uconnect, including Alfa Romeo that has until now lacked Uconnect, each brand has the ability to make small tweaks including the screen orientation. The system will support displays in landscape, portrait or square, so different brands may choose different shapes. Powering Uconnect 5 is a processor Fiat Chrysler says is six times more powerful than what's in current systems. It features 6 gigabytes of RAM and 64 gigabytes of internal storage. The processor also supports screens as large as 12.3 inches with as many as 15 million pixels, or nearly twice that of a 4K resolution TV. The system can display information on up to four screens, too. Uconnect 5's firmware is built on Google's Android operating system, joining a few other automakers in using Android as a base for their infotainment systems. Uconnect 5 brings with it a number of new features. It brings full Alexa integration, so you can use it just like you do at home, provided you have a data plan for the car. Apple CarPlay and Android Auto continue to be standard, but now they can be used wirelessly. You can also now connect two phones via Bluetooth wirelessly so you can access content from both. Navigation gets real time information and updates from TomTom. Users can create five profiles with unique climate, radio and instrument settings, plus one for a valet.

Here's how I averaged 31.5 mpg in a Ram HFE EcoDiesel

Few things could be more American than a bright red Ram pickup parked in front of Mount Rushmore. To get there and back on a single tank of fuel from the nearest major city, however, requires a collaboration of international proportions. This particular Ram is a 1500 HFE EcoDiesel, festooned with badges indicating the presence of an Italian turbodiesel V6 mated to a German eight-speed automatic. Some Rams are even built in Mexico, but this one only boasted a 27 percent Mexican parts content. A rather global truck, this one. It is the sum of its parts, but those bits and pieces were curated by a team of engineers in Michigan. At the risk of hipstering its history, the Ram HFE (High Fuel Efficiency) package was truly custom-tailored for one purpose: Achieving an EPA-rated 29 mpg on the highway, which is 1 mpg better than a standard Ram 1500 EcoDiesel. It did just that. No, it did better than that, but more on that in a minute. The Ram has stuck with its "son of big rig" styling for nearly 25 years; opting for the EcoDiesel V6 means you can fill up next to Peterbilts. My goal was to bypass truck stops entirely. I left Denver early in the morning and aimed to enjoy lunch with Washington, Jefferson, Roosevelt, and Lincoln looking over my shoulder before heading home for dinner. Mt. Rushmore is about 370 miles away from the northernmost truck stop within Denver, where I filled the Ram HFE's tank and headed northbound on Interstate 25 toward Wyoming and a series of smaller highways that roughly follow an old stagecoach route from Cheyenne to what is now Mt. Rushmore in South Dakota. The Ram was such a fuel miser that I could have driven an extra 50 miles each way and still avoided the pumps. It's beautifully stark country: the kind of desolate place where the FM radio does a lot of seeking; that's all the audio I had on board because the Ram HFE is decidedly lacking in comfort and convenience features. To get to an EPA-estimated 29 mpg highway figure, Ram engineers had to goals: To strip weight and improve aerodynamics. In the wind tunnel, the medium-size 4x2 Quad Cab with 20-inch wheels and the Ram Express trim level's one-piece front bumper proved the most aerodynamic configuration of the many flavors of Ram available. Interestingly, testing revealed that adding full-length tubular side steps and a tri-fold tonneau cover normally offered in the Mopar accessories catalog aid aerodynamics.