2021 Ram 1500 Big Horn on 2040-cars

Auto blog

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Recharge Wrap-up: Ram 1500 EcoDiesel earns RMAP Truck of the Year, GM earns Energy Star awards

Jas Hennessy & Co, maker of Hennessy Cognac, has taken delivery of 45 electric vehicles from Renault at its headquarters in Cognac, France. The 23 Zoes and 22 Kangoo ZEs are to be used by employees traveling between the company's sites, and replace 80 percent of the company's internal combustion fleet. "For many years now, Jas Hennessy & Co has been actively working to reduce its environmental impact," says Hennessy Operations Manager Marc Sorin. Hennessy also recently bought an electric boat to take visitors across the Charente River to the company's aging cellars. Read more from Renault. General Motors has earned two Energy Star awards from the EPA. The automaker earned the Energy Star Partner of the Year award for Sustained Excellence for efforts in energy efficiency and greenhouse gas emissions. For example, GM has achieved a global reduction of energy intensity by six percent, and has invested $34 million in energy, water and carbon reduction projects at its facilities. GM also earned the EPA Energy Star Climate Communications award for its outreach to employees, customers and stakeholders about energy efficiency and climate change. Read more from General Motors. The 2015 Ram 1500 EcoDiesel has been named Truck of the Year by the Rocky Mountain Automotive Press Association. The Ram truck beat out the Chevrolet Silverado Heavy Duty and GMC Canyon to earn the honors at the Denver Auto Show. The Ram 1500 EcoDiesel boasts a fuel economy of 21 mpg in the city, 29 mpg highway and 24 mpg combined. Ram attributes the truck's efficiency to features like its eight-speed transmission, stop-start system and active aerodynamics. Rocky Mountain Automotive Press Association Names 2015 Ram 1500 EcoDiesel 'Truck of the Year' and 2015 Chrysler 200 'Car of the Year' AUBURN HILLS, Mich., April 8, 2015 /PRNewswire/ -- - Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show - Winners are chosen from a field that includes every significant new car and truck introduced in the last year - Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press - The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S.

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.