2020 Ram 1500 Laramie Crew Cab 4x4 5'7" Box on 2040-cars

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Ram 1500 Classic rolls into 2021, celebrates becoming a teenager

CarsDirect crossed paths with a Ram dealer order guide revealing a 2021 Ram 1500 Classic. That news nugget means the fourth-generation Ram truck will get a third year on the market sold alongside the fifth-generation Ram 1500 that entered production for 2019. FCA didn't need more help being the undisputed king of successfully milking a platform (Challenger or Grand Caravan, anyone?), but a 13th year of what's now the Ram 1500 Classic puts local competition out of reach. This truck greeted the world for 2009, when Chrysler — then an unalloyed automaker owned by Cerberus — marched 115 head of cattle down a Detroit street in January to create a spectacle for what was to be the brand-new 2009 Dodge Ram. The order guide showed a $250 bump over the 2020MY pickup, for a total of $30,145 after a $1,695 destination charge to get into a Tradesman regular cab 4x2 powered by the 3.6-liter Pentastar V6. That's the only change CarsDirect mentioned for the new year. The fifth-generation Ram 1500 in its base trim, a Tradesman Quad Cab 4x2, is $3,800 more expensive. However, it's important to note that there's a full line-up of Ram Classics. It's not just the stripper Tradesman model. You can't get the high-dollar Longhorn or Limited, but there's still the mid-grade Big Horn, leather-lined Laramie and the above-pictured Warlock, which is a sort of Rebel-lite model.  Some take the Classic's undying existence as a way for Ram to lure mid-size pickup buyers with the most inexpensive full-size pickup. It's possible, yet midsize buyers often don't want to deal with the size and bills that come with full-size trucks, never mind the higher MSRP. One size down, the 2021 Ram Classic costs roughly $1,500 more than a base Tacoma, $4,000 more than a Ford Ranger, and $7,000 more than a Chevrolet Canyon. Incentives this month can take as much as $6,250 off the Ram's price, but Ram isn't alone in putting money on the hood. Besides, the Ram Classic isn't a runaway price champ compared to other full-sizers. A 2020 Chevrolet Silverado 1500 regular cab 4x2 starts at $30,095, and next year's Ford F-150 will start at $30,635 after destination. The Ram Classic makes more sense as a base-truck competitor for full-size competition, one that pays a lot more profit to FCA. And having the old guard on duty did help Ram outsell the Chevrolet Silverado last year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Autoblog Minute: 2017 Ford F-Series Super Duty truck reveal

Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty lineup. Autoblog's Adam Morath reports on this edition of Autoblog Minute. With commentary from Autoblog's senior editor Greg Migliore and an interview with Doug Scott of Ford Motor Company. Update: This post has been updated to reflect that the entire Ford F-Series Super Duty lineup is new for 2017, not just the F-250 model. Show full video transcript text [00:00:00] Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty trucks. I'm Adam Morath and this is your Autoblog Minute. As Ford prepares to release its new Super Duty line to the American worker, we spoke with Doug Scott of Ford's Truck Group to find out what customers can expect from this latest super duty offering: [00:00:30] [Doug Scott Interview] For more on what the changes to Super Duty mean for the segment we go to Autoblog's Greg Migliore: [00:01:30] [Greg Migliore Interview] Will a larger cabin and increased towing capacity help these heavy duty trucks take off like the smaller F150? And, how will the other HD giants, Chevy, GMC, and Ram respond? Truck fans, be sure to sound off in the comments below. For Autoblog, I'm Adam Morath. [00:02:00] Show Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chevrolet Ford GMC RAM Truck Autoblog Minute Videos Original Video ford f-250 f-250 super duty