2020 Ram 1500 Big Horn/lone Star on 2040-cars

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Watch the 702-horsepower Ram 1500 TRX terrorize the Nurburgring

Warning: Video above contains NSFW language. Ram's massive, Hellcat-powered 1500 TRX views performance differently than, say, the 2022 Audi RS3. It was designed for the dunes, not for the track, but that didn't stop a British YouTuber from taking the behemoth to the Nurburgring in Germany to find out what it can do. While the famously challenging track is often open to anyone willing to pay to get in, regardless of whether they're in a Porsche 911 GT2 RS or in a rented Kia Rio, officials have reportedly started turning away folks who show up in massive trucks, so getting the TRX past the gates was a small victory. Once on the track, the supercharged, 6.2-liter V8's prodigious 702-horsepower output quickly pelts the pickup towards its 117-mph speed limiter. Ram conservatively quotes a 0-60 time of 4.5 seconds, and the TRX has no trouble pulling it off. That's great on a drag strip, but on the 'Ring? You need to turn, and sharp handling doesn't appear on the TRX's resume; you may as well ask a Honda Civic Si to blast across the desert at 90 mph. It leans into turns like a fighter jet, but the Hellcat V8 pulls it out of a bend with ease as it completely dwarfs every car it passes — except a first-generation Land Rover Defender, which looks equally out of place. Interestingly, it sounds like the biggest issue the 6,400-pound TRX ran into while lapping the 'Ring was related to its braking system. There's no word on what shape the different parts were in before the run, but the front brakes can be seen smoking — and smelled, according to the man in the camera car — relatively early on in the run. But, here again, this is not the type of situation they were developed to perform in. "My brake pedal is about halfway down the floor at the moment, but it still has some functionality ... a little bit," the driver says at one point. And yet, the overall experience was positive. "This was a great thing to do! I'm really glad I did it," he concluded. As a bonus, the off-road-tuned suspension lets the TRX pass other cars (including a lot of high-end models) by simply moving two wheels from the track to the grass. We've embedded the full, 17-minute-long video above; note that it includes some NSFW language. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram boss says not to expect midsize pickup in America

Remember that mysterious midsize four-door pickup FCA was spotted testing recently? It may be sold as a Fiat in markets overseas, but don't expect it to join the Ram lineup in North America. At least not according to the latest word from the truck brand's new boss. Speaking with Automotive News at the New York Auto Show, Ram CEO Bob Hegbloom outlined four criteria for a successful midsize pickup, particularly in the North American marketplace: they have less capability than a fullsize truck, but return with a more compact form, lower price and considerably higher fuel economy. "I've been able to develop a strategy to come up with three of the four," said Hegbloom, but "I haven't seen anyone who can deliver on all four." Smaller and less capable are easy, but getting both the price and the fuel consumption down at the same time is where it gets tricky. As it is, a Ram 1500 with the diesel engine and rear-wheel drive delivers 29 miles per gallon on the highway, which is already more than the 27-mpg rating on the midsize Chevy Colorado and GMC Canyon. But Hegbloom figures that in order to justify a midsize pickup, American buyers would expect at least 35 mpg on the highway, and in order to do so, FCA would have to employ some trick tech, which would in turn raise the price beyond an attractive level. The last time Chrysler offered a midsize truck in America was with the Dakota that was discontinued in 2011. Ford similarly ceased offering the Ranger in North America in 2012, leaving the new Colorado and Canyon to take on the Toyota Tacoma and Nissan Frontier in the compact/midsize pickup market in the US. With the prospect of a Ram version apparently off the table, then, Fiat's midsize four-door pickup is likely take on the likes of the Volkswagen Amarok, Mitsubishi Triton and Toyota Hilux in markets like Europe and South America. But like those trucks, it will likely never see the inside of an American showroom.