2019 Ram 1500 Rebel on 2040-cars

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Ram wants its midsize truck situation 'fixed soon'

The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon. During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it. Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options. Last September an Automotive News report forecast the truck to be built in Toledo alongside the Jeep Wrangler and Gladiator pickup. When Car and Driver asked for clarification about Toledo or Mexico, FCA pointed to Marchionne's comments referring to Mexico. It appears that's the angle Manley and his team are still trying to make work. The Saltillo, Mexico, assembly plant now builds Ram's heavy-duty trucks, but observers expect HD production to move to the U.S. to make room for the smaller pickup.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram ProMaster enters 2022 with tech upgrades and a new transmission

Ram's full-size ProMaster van will enter the 2022 model year after receiving a round of much-needed tech updates. The changes include a more user-friendly infotainment system and a new transmission that improves gas mileage. Most of the major changes are found in the cabin, where the big van gains a seven-inch touchscreen that displays the Uconnect5 infotainment system. Ram states the software is five times faster than the last version of Uconnect. Buyers who want or need a bigger screen can pay extra for a 10-inch unit; both feature split-screen capability. The list of options also grows with the addition of a wireless charging pad, a 115-volt outlet below the USB ports, and a 7.0-inch full-color information screen in the instrument cluster (a 3.5-inch driver information screen comes standard). Switching to Uconnect5 is expected to make a significant difference. It features a customizable home screen, so users can move icons around like on a smartphone or a tablet, and it's compatible with the wireless versions of Android Auto and Apple CarPlay. Amazon's Alexa In-Vehicle Assistant is built-in as well, meaning motorists will be able to remotely start the engine, lock or unlock the doors, check the weather, or add items to their to-do list. If you find panel vans difficult to park, the ProMaster has you covered. It can be configured with a 360-degree surround-view camera and a digital rear-view mirror, among other electronic driving aids. Power still comes from a 3.6-liter Pentastar V6, which produces 280 horsepower and 260 pound-feet of torque, but it now shifts through a nine-speed automatic transmission; 2021 models shipped with a six-speed unit. Ram notes the three extra gears improve drivability and efficiency, though fuel economy figures haven't been released. Front-wheel-drive continues to come standard; it's an unusual configuration in a segment dominated by rear-wheel-drive. Properly equipped, the ProMaster can tow 6,910 pounds, according to Ram. Its payload checks in at 4,680 pounds. Electric power steering and a push-button electronic parking brake further improve drivability in urban environments. While there are no major visual changes, the 2022 range includes a Crew Van configuration designed for users who need to carry people and gear. It features a three-person rear bench seat, fixed side windows, and a partition. Ram dealers across the nation will begin receiving the 2022 ProMaster in the fourth quarter of 2021.