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Ram 1500 Lone Star revealed: It's what they call 'Big Horn' in Texas

How important is Texas to the full-size truck market? Well, it gets its very own trim level. The 2019 Ram 1500 Lone Star was announced today at the Dallas Auto Show, making official what had always been assumed: that the Texas-only trim level would make its return on the latest Ram truck. If you should live in one of the other 49 states or Canada, don't feel too left out. The Lone Star is effectively just the Big Horn trim level with a different name and unique "Lone Star" badge. Officially, the feature list has it as a package exclusively available on the Big Horn. Be it Lone Star or Big Horn, the trim level exists above the Tradesman and fuel economy-focused HFE. The Ram SLT is no longer available. As the first trim level not strictly intended as a work truck, these more "civilian" oriented trims have chromed exterior trim (versus black plastic), nicer interior finishings (including a leather-wrapped wheel and cloth upholstery replacing vinyl) and a vast increase in available options. Realistically, most Ram buyers start their shopping trip at the Lone Star/Big Horn aisle. Like every 2019 Ram, the Lone Star will hit dealerships from El Paso to Beaumont in the first quarter of 2018, or within the coming months. It'll be built in Sterling Heights, Mich. Related Video: Featured Gallery 2019 Ram 1500 Lone Star News Source: Ram RAM Truck

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2019 Ram 3500 Regular Cab Big Horn Review | No B.S., just lots of truck

While luxury trucks of all sizes from all makes are growing in popularity, they are particularly prevalent in the heavy-duty segment, where they tow toys worth far more than the truck itself. Want proof? The volume-selling GMC Sierra HD is actually its most expensive version: the Denali, slathered with leather and chock full of convenience features. But the person who buys this 2019 Ram 3500 4x4 Big Horn Regular Cab would say they don't care about any of that crap. This is a dedicated tool for towing and especially hauling — even more dedicated than the Ram 2500 HD that was also overhauled for 2019. It has a regular cab with a three-person bench and no back seat. It has the longest bed available at 8 feet with the heftiest payload. Packing a standard 6.4-liter 410-horsepower Hemi V8, it can tow as much as 17,490 pounds. The 3500 is also the only Ram pickup that doesn't have a coil spring rear suspension. The five-link setup with coils in the 1500 and 2500 are abundantly strong for their respective segments, while providing superior ride and handling to boot, but when you enter 3500 territory, the old-fashioned leaf spring is still required (an auto-leveling rear air suspension that still utilizes the leaf springs is optional, but our truck was not so-equipped). Remember this when you're choosing between 2500 and 3500 trucks, because if you don't need the 3500's extra capability (more on that later), you're going to be suffering when the bed isn't loaded or the tongue isn't attached to something humongous. The ride is quite simply appalling, crashing over bumps and launching you from your seat into the shoulder belt. The 2500's is far superior. But of course, anyone who has ever driven a "1-ton" pickup would find such a comment charming. "No kidding," they'd likely say, "tell us something we don't know." Well, it probably wouldn't be that the ride settled down substantially when I loaded it with a relatively paltry amount of weight. The 500 pounds of mulch I dropped into the bed was quite obviously a light lift for a truck with a 4,660-pound payload, but I can't dump river rock into every truck I test. I also didn't have a 17,000-pound something around to tow. I hereby apologize. Yet, the point of this heaviest-duty regular-cab pickup was still made. If you owned a number of different vehicles or needed something to keep on a ranch for working purposes only, this is exactly the type of truck to keep on hand.