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Ram 1500 TRX thunders across the desert ahead of August 17 debut

Ram turned every head at the 2016 edition of the Texas State Fair when it introduced a 1500-based, Hellcat-powered concept named Rebel TRX. Nearly four years later, it's finally ready to unveil the production version of its burly truck, which will seemingly lose the Rebel designation while keeping the supercharged V8. Aimed directly at the Ford F-150 Raptor, the 1500 TRX — an acronym which stands for Tyrannosaurus Rex; get it? — will arrive as a high-performance truck that feels right at home speeding through the desert. Although the preview video released by Ram hides the truck's overall design, it's reasonable to assume it will receive a rugged look characterized by a model-specific front bumper that increases the approach angle, skid plates that protect the underbody, and massive tires tucked under fender flares. It will be bigger and meaner than the standard 1500. It will sound the part, too, thanks to a version of the supercharged, 6.2-liter Hellcat V8 engine found in several Dodge and Jeep models. Although the concept made 575 horsepower, insiders (and spy videos shot on the Silver Lake Sand Dunes) hinted the production model will put over 700 horses under the driver's right foot. Ram will introduce the 1500 TRX online on August 17 at noon Eastern time, which is 9 a.m. in Los Angeles. It will stream the event on its various social media outlets (including its Facebook account and its YouTube channel). Sales will start in the coming months, but pricing information hasn't been announced yet. We expect the TRX will be pegged in the same price bracket as the F-150 Raptor, which starts at $55,150 including destination. And, while Dodge will only manufacture the Hellcat-powered Durango for six months, we'd be surprised if the 1500 TRX lands as a limited-edition model. Odds are Ram plans to fill every order it receives. Related Video:     RAM Truck Performance

2020 Ram 1500 EcoDiesel First Drive | To be continued …

DULUTH, Minn. — Ram gave us a new generation of its 1500 pickup for 2019, and weÂ’ve already had a lot of fun with it. WeÂ’ve driven the V6 and the Hemi V8 versions. WeÂ’ve tried it with and without the eTorque mild hybrid system. WeÂ’ve sampled the humble Tradesman, the rambunctious Rebel, the well-rounded Big Horn and Laramie, and the high-lux Limited. But now we get to sample one of the most anticipated updates, this one made for the 2020 Ram 1500 lineup: the third-generation EcoDiesel engine. With plenty of miles already spent with the new 1500 over the past year, we know the fresh generation of the Ram full-size pickup is already an overachiever. Its interior is class-leading, the ride is surprisingly comfortable, and the 1500Â’s handling is surprisingly agile for its size. So weÂ’ll focus on the heart of the matter: the new engine, starting out in a Rebel for a cruise around Duluth. Slated to go on sale later this year as a 2020 model, this is the third generation of the light-duty turbo-diesel engine, and it has undergone a significant  overhaul. The result is that this 3.0-liter V6 provides 260 horsepower at 3,600 rpm and an impressive (not to mention class-leading) 480 pound-feet of peak torque at 1,600 rpm. In addition, the EcoDiesel allows for up to 12,560 pounds of towing, and a 2,040-pound payload. If weÂ’re keeping score — as we know truck fans are — the Duramax diesel in the 2020 Chevy Silverado and GMC Sierra makes 277 hp (points to GM) and 460 lb-ft, with towing and payload yet to be announced. The Ford F-150 Power Stroke provides 250 hp and 440 lb-ft, with 11,400 pounds towing and 2,020 pounds of payload. Ram hasnÂ’t announced fuel economy yet, so the DuramaxÂ’s 23 mpg city and 33 mpg highway are the figures to beat, while the FordÂ’s gets up to 22 city and 30 highway in 2WD guise. Ram spokespeople wouldnÂ’t budge on providing fuel economy hints, but RamÂ’s U.S. marketing director Mike Koval promised the EcoDiesel would be “very competitive” here. To be continued Â… RamÂ’s new EcoDiesel aims to perform better in all the major areas consumers care about – power, fuel economy, and NVH. To help with all three, the new motor includes low-friction turbo bearings, lower-pressure exhaust gas recirculation, lighter pistons, and a 15-pound-lighter engine block. At idle, the EcoDiesel is muted, with a bassy patter typical of a diesel — no surprises there. Sitting still, the truck is very quiet.

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.