2015 1500 Laramie Longhorn 4x4 3.0 Ecodiesel Heated Leather on 2040-cars

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Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

2019 Ram 1500 aces IIHS crash tests

The Insurance Institute for Highway Safety has finally performed crash tests on the completely redesigned 2019 Ram 1500 pickup truck, and it's mostly great news for the Ram. The Crew Cab earned the highest "Good" rating in all six crash tests. Impressively, that includes both the driver and passenger small overlap tests, which has been a rare feat. It's also the first truck to get a rating in that passenger-side test, thus is also the only truck with a "Good" rating for the crash type. The 2019 Ram also marks a major improvement over the previous-generation Ram, which only scored the second-lowest rating of "Marginal" in the driver small overlap test. The passenger side wasn't tested. The old Ram also only had a "Marginal" roof strength rating. In addition to having great crash test results, the Ram 1500 also earned the best possible rating for its optional forward collision prevention technology. It was capable of bringing the truck to a complete stop, avoiding a collision at speeds up to 25 mph. The Ram's only weak point was its headlights, which were rated "Marginal" at best. Because of the headlight performance, the IIHS didn't give it a Top Safety Pick award. This is a weak point for most trucks, as the only ones with headlight ratings above "Marginal" are the Honda Ridgeline and the 2018 GMC Sierra. The Ridgeline is also the only pickup tested by the organization to receive the Top Safety Pick award. With that being said, both the 2019 Ram 1500 as well as the 2018 Ford F-150 should qualify for the Top Safety Pick award if headlight performance improves. Note that the collision prevention and headlight ratings also apply to the Ram 1500 Quad Cab, but that the crash ratings do not. It's likely the IIHS will test that in the future. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.