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Ram introduces 33-mpg Tradesman HFE EcoDiesel

Ram announced Tuesday that its 2021 1500 Tradesman HFE EcoDiesel trim goes toe-to-toe (tow-to-tow?) with the segment's most efficient diesels, offering 23 mpg in the city, 33 mpg on the highway and 26 mpg combined. That's good enough for a first-place tie in the segment, as those numbers now match those of Chevy's Silverado 1500 with the 3.0-liter Duramax oil-burner.  "Ram is committed to innovation and powertrain leadership, and as the no-compromise benchmark for efficiency and performance, we continue to listen to customer input by offering unsurpassed fuel economy," said Ram boss Mike Koval Jr. "The Ram 1500 is America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and the most capable light-duty diesel with towing capability up to 12,560 pounds, and delivers up to 1,000 miles of range on a single tank of fuel." From a glance at Ram's specs table, it appears the HFE EcoDiesel configuration (based on a Crew Cab Tradesman with the 5-foot 7-inch bed) is good for 8,210 pounds of trailering and 1,780 lbs of payload. It's worth noting that the Chevy matches the HFE's fuel economy while also providing more towing capability. You can trade the HFE's small fuel economy gain for a bit more towing capability by going to a 3.92:1 rear axle. That will buy you another 1,700 lbs of towing. Even more towing capacity (specifically, the 12,560 lbs maximum quoted above) comes with the Ram 1500 Quad Cab EcoDiesel.  Standard equipment for the HFE includes 20-inch aluminum wheels, a black grille and bumper cover, a tonneau cover, step rails and some perfectly decent cloth seats. The HFE EcoDiesel is available in one of a whopping two finishes: black or white. Exciting. Ram says the HFE will start to appear on dealer lots in the second quarter, and the truck will start at $43,935 (including $1,695 for destination). Related Video:

Ram 1500 Limited Longhorn Southfork Edition returns for 2022

Ram has steadily banged out packages and upgrades this year for the 2022 1500 pickup. So far we've had the Mopar-assisted G/T, the off-road ready Backcountry, the luxed-up, celebratory Limited 10th Anniversary, and new Uconnect 5 infotainment. At the same time, the brand that topped the 2021 J.D. Power Initial Quality Study has reworked how options and packages can be combined in order to keep the assembly lines running. Mopar Insiders reports that there's another special package coming for next year called the Longhorn Southfork Edition. This returns a name last seen in 2018 on the Laramie Longhorn Southfork Edition, but for next year it starts with the top standard trim to become the Limited Longhorn Southfork Edition.  Three years ago, the Southfork made do with a couple special colors and lots of extra leather and suede. Since this new one starts with the Limited there will be plenty of hide, as well as suede in places like the door bolsters, plus laser filigree detailing and a Mopar bright pedal kit. The special interior hue is called Mountain Brown. But the 2022 Southfork gets a tad more rugged utility, the Bed Utility Group comprising Mopar's deployable bed step, four adjustable tie-down hooks, and pick-up bed LED lighting, as well as a spray-in bedliner and Ram's Multifunction tailgate. The package sticks with the standard 20-inch painted and polished wheel, here wrapped in Falken Wildpeak A/T tires that usually require adding the Off-Road Group.   MI's dealer sources say the Limited Longhorn Southfork Edition will start at $1,295. Assuming the 2022 Ram 1500 Limited pricing doesn't increase from its present $62,645 after destination and the package can be bought standalone, a buyer can get away for around $63,940 if opting for the sole no-cost exterior color of Ivory White Tri-Coat.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.