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2019 Ram 1500 North Edition is bundled up for winter

The 2019 Ram 1500 North Edition combines a host of features into a special edition meant to keep the abominable winter at bay. Based on the Big Horn trim, which sits just above the base Tradesman, Ram says the North Edition is "geared toward truck owners who need more capability and warmth on their frozen drive." The means 4x4 only, with your choice of crew cab or quad cab, 5'7" bed or 6'4" bed, and either the 3.6-liter Pentastar eTorque or or the 5.7-liter Hemi V-8 with or without eTorque. To that canvas, Ram adds some of the features from the Off-Road package, including heavy duty shocks with a one-inch lift, locking rear axle, and tow hooks. Weapons against the cold include an engine block heater, and Level 2 Package options like heated seats and steering wheel, heated and folding mirrors, and remote start for pre-warming the cabin. There are individual extras, like the 12-way power driver's seat with four-way lumbar support, instead of the eight-way seat normally part of the Level 2 package. Snow service-rated, three-peak mountain snowflake (3PMSF) Falken LT tires toil outside to keep the rubber on the road; the standard Off-Road package uses Falken All-Terrains (AT3WA). Mopar floor mats toil inside to keep slush and grime from spoiling a good time. A monochromatic appearance package paints all the exterior trim pieces one hue. One splash of contrast comes with the 4x4 decal along the flanks, the other is what looks like a set of 20-inch, six-spoke wheels. The Ram press release didn't mention the special rims, but on the configurator, when we clicked the 20-Inch x 9.0 Aluminum Chrome-Clad Wheels, we were forced to add the North Edition package. As of writing, the configurator pricing appears to be at odds with the MSRP stated in the press release. Start with the $41,490 Ram 1500 Big Horn 4x4 on the build site, add the North Edition package, and the price shows as $45,285 before a $1,695 destination charge. Ram says the truck is available at dealers now, but lists an MSRP of $45,890 before destination. There's a $605 difference between the two numbers. The build site doesn't pre-select the 20-inch wheels with the North Edition package, though. Normally a $1,595 option, adding the wheels to the build raises the price by $200, to $45,285, leaving a $405 difference. Point being, assume the dealer will start the bargaining with the $45,890 price.

Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.

2021 Ram TRX VIN #001 heads to Barrett-Jackson

The very first production example of the 2021 Ram TRX is headed to auction, the company confirmed Thursday. The truck, in Launch Edition Anvil Gray, will cross the block at Barrett-Jackson Scottsdale on March 26 to benefit the United Way for Southeastern Michigan’s 2-1-1 helpline. Being one of the 702 Launch Edition models makes it special already, but this particular example will come with a presentation box with a bound book custom-developed by the Ram Brand team. This book highlights the vehicleÂ’s design development and comes with exclusive photos and video, a speed-form model, and a Ram Truck cover developed by the vehicleÂ’s design team. “The award-winning 2021 Ram 1500 TRX bolsters the brandÂ’s strong history of high-performance trucks while expanding the light-duty lineup with the segmentÂ’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand chief executive officer. “When Ram 1500 TRX VIN #001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March. “More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern MichiganÂ’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to ServeÂ’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.” The truck will be on display in Scottsdale during the auction March 20-27. You can also bid on it online or by phone if you can't (or don't want to) bid in person. Good luck! Related video: