2014 Ram 1500 Tradesman/express on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2021 Ram 1500 could finally get tech handed down from HD lineup

Based on details gleaned from spy shots of a 2021 Ram 1500 Laramie Sport Quad Cab 4x4 prototype, Mopar Insiders believes the 2021 Ram 1500 will adopt a few serious pickup convenience features, two of which have found homes on Ram heavy duty pickups for years. The first is towing mirrors with cameras as part of the pickup's 360-degree camera system. The Surround-View Cameras can be had as part of the Advanced Safety Group on the 1500 now, but they haven't been available with the trailer tow mirrors. On the heavy duty Rams, the Surround-View Cameras come as part of the Towing Technology Group. It's possible Ram will address the omission with next year's 1500 pickup. The same mirrors have been seen on the Ram 1500 Rebel TRX prototypes as well. The second hand-me-down from the heavy duty range is a bed-view camera mounted on an LED brake light at the back of the cab — Ram calls it the Center High-Mount Stop Lamp with Cargo View Camera. Some Ram owners making mods to their trucks, like installing a Tazer DT plug-in to access more vehicle settings, have discovered the camera line already installed as part of the harness. Next year could be when Ram decides to activate it. The last feature is trailer steering knob that serves a similar function to the Pro Trailer Backup Assist that can be optioned on the Ford F-150. The knob has been seen on leaked interior shots of the Rebel TRX, so it's assumed to spread to the rest of the 1500 trims. When backing up with a trailer, a driver turns the steering wheel in the opposite direction he wants to trailer to go. To make the job easier for occasional haulers, in a truck with trailer steering feature, the driver turns the dial in the direction he wants the trailer to go, and the software takes care of turning the truck to make the request happen. Since the fifth generation Ram 1500 only arrived for the 2019 model year, we don't expect substantive changes for 2021. Another big addition would be Uconnect 5, which debuts on the 2021 Pacifica but could slide to the Ram side of the family before the new model year. Related Video:

2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.