2014 Ram 1500 Tradesman/express on 2040-cars

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The 2019 RAM 1500 gets a torque boost with the new eTorque system

The Ram is all new for 2018. The 1500 will come in two engine versions, a 3.6-liter V6 and a 5.7-liter V8. An eTorque system will add an extra 90 pound-feet of torque in the V6 and 130 in the V8. And it will get a massive 12-inch touchscreen. For more coverage of the NAIAS 2018 head over to https://www.autoblog.com/detroit-auto-show/ Detroit Auto Show RAM Truck Autoblog Minute Videos Original Video

Hennessey announces Ram 1500 TRX six-wheel conversion

Between the six-wheeled Hennessey VelociRaptor 6x6 and Goliath 6x6 pickup trucks, based on Ford and GM trucks respectively, we should have known a Ram would be next. And Hennessey Performance is pulling the stops out farther than ever before by basing its latest hulk on the 2021 Ram 1500 TRX. Hennessey is calling this six-wheeled beast the Mammoth. But the reason for the name goes beyond the size. The other reason is that the Texas-based tuner is ditching the already potent stock Hellcat engine in favor of the Mopar Hellephant crate engine. The Hellephant is a supercharged 7.0-liter (426-cubic-inch) V8 that in stock tune makes 1,000 horsepower. Hennessey says they'll get 1,200 horsepower out of it. Of course the Mammoth will also feature six-wheel drive, a lengthened frame and bed to accommodate the extra wheels and tires. Off-road suspension, big tires, steel bumpers, auxiliary lights and custom interior will also be on the list of modifications. Hennessey plans to offer the Mammoth for $500,000 and only three will be built. The company will start taking orders on September 4 at noon central time. If you want to place an order, be ready with your phone at the appointed time and call 1-800-897-0426. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The 2021 Ram 1500 TRX is the most intense off-road truck ever built

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.