2014 Ram 1500 Tradesman/express on 2040-cars

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Ram and Fiat working on possible midsize pickup for global markets

The midsize pickup segment is enjoying a recent boom globally, with updated models like the new Ford Ranger on the way and a revised Toyota Hilux already testing. The next automaker to take the plunge into the market might be FCA with this recently spotted, highly camouflaged truck. Click through the gallery to see the pickup wearing two different disguises during cold-weather testing. Unfortunately, they keep the truck very well hidden, and even the bed is covered in both of them. Still, it appears that the front end wears a fairly upright design, and the four-door cab is obvious. Also, take a look at the rear to spot coil springs for the suspension, rather than leaf springs. According to our spies, this vehicle's size is larger than the current front-wheel drive Fiat Strada and is closer in dimensions to models like the Ranger and Hilux. Of course, the most intriguing question is whether FCA might bring this vehicle to the US as a Ram competitor against the Chevrolet Colorado and GMC Canyon. The company's five-year plan makes no mention of such a model here through at least 2018, though. However, Europe and South America are set to receive a midsize pickup in 2016. Perhaps, that's what we are seeing here. Related Video: Featured Gallery Fiat-Ram Pickup Spy Shots View 14 Photos Image Credit: CarPix Design/Style Spy Photos Fiat RAM Truck FCA

Ram 1500 TRX Hellcat-powered prototype spied testing in Arizona

For the past few years, FCA has been on a Hellcat craze. Ever since the first Dodge Charger and Dodge Challenger Hellcat debuted, we've seen that supercharged 6.2-liter V8 stuffed under the hood of the bonkers Jeep Grand Cherokee Trackhawk and turned up to 11 in the Demon and new Hellcat Redeye. There was also the Hellcat-powered Ram 1500 TRX concept vehicle, which FCA announced back in May would finally go into production as the Ram TRX. Today, we have our first look at an early prototype. Unlike the Ram 2500 Power Wagon — a personal favorite of mine — the TRX is aimed squarely at the Ford F-150 Raptor. While we don't have any under-hood shots, the photographer said there was no mistaking the whine emanating from the truck for anything but a supercharger. While we don't know how much power the truck will make, expect a minimum of 707 horsepower. For reference, that's 257 more horsepower than the F-150 Raptor. Power is likely to be sent to all four wheels through an eight-speed automatic transmission. Aside from that, there's not much to say about this prototype. While it mostly looks like a Ram 1500 Big Horn, it is fitted with with a set of one-piece Fuel D579 wheels and BF Goodrich All-Terrain T/A tires. It also looks like it has a slightly wider front and rear track than the standard Ram 1500. The longer exhaust tips look temporary and are certainly going to look far more polished on the production model. We don't know when we might see the finished product as FCA's plans were a little more nebulous at this past five year plan. Our fingers are crossed for something this next auto show season. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.