2014 Ram 1500 Longhorn on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Where the 2023 GMC Sierra AT4X fits into the hierarchy of off-road trucks

The world of off-road pickups sure seems like it's getting crowded, but the reality is that half-ton trucks were always pretty capable, even with what seemed like fairly basic 4x4 packages. It wasn't until recently that manufacturers really started to carve out different off-road niches for their mainstream pickup offerings. With the introduction of the 2022 GMC Sierra 1500 AT4X (alongside its mechanical twin, the Chevy Silverado ZR2), the crowd has grown even thicker. Even we have trouble keeping up with the increased segmentation of off-road pickup trucks, so we threw together this handy guide to help you understand just where these various packages fit into the broader pickup hierarchy. Let's dive in.  Your basics If we say "Z71" or "FX4" to you, both will probably ring a bell. That's because they've been around a few days short of forever and their respective customers have grown so used to these package codes that OEMs got into the habit of just plastering them on the side of so-equipped truck beds. Anybody who sells a pickup truck offers some sort of basic off-road prep package like this one. Z71 is found on GM vehicles; FX4 is Ford's. Ram just calls it "Off Road Group," but no matter what you call them, they're all pretty similar.  Typical upgrades for this category include some additional ground clearance, a basic all-terrain tire, heavy-duty suspension upgrades and likely either a limited-slip or locking rear differential. These are pretty handy for anything beyond a rutted dirt road. On newer trucks — especially on higher trim levels — you'll probably also get some dedicated off-road drive modes.  Mid-range This is where things start to get interesting. To qualify for this category, a locking rear differential is a must. Most of the names in this segment are well-established too, though some (Nissan Titan Pro-4X, anyone?) may not necessarily be on your radar. The Toyota Tundra TRD Pro checks in here, as does the Ram Rebel, Chevy Silverado Trail Boss and GMC Sierra AT4 (no X!).  Realistically, if there's somewhere you need to go and one of these trucks won't do it, you might want to consider a helicopter. But it's 2021, and our thirst for capability is strong, so of course, there's a way to spend more of your money on this type of thing. Onward! Entry-hardcore Here we are, the home of the new 2022 GMC Sierra AT4X and Chevrolet Silverado ZR2. This is a tiny niche, otherwise occupied only by the Ford F-150 Tremor.

Is Ram working on an HD Hellcat pickup truck?

Ram already offers an off-road-oriented Power Wagon pickup truck based on its heavy-duty 2500 chassis, and that's no slouch with a 410-horsepower, 6.4-liter Hemi V8. But add a 707-hp Hellcat to the mix and our interest goes through the roof. But is that what we're actually looking at in the spy photos above? Even a cursory glance at the shots proves these aren't ordinary Ram 2500 trucks. The most obvious visual hint is the big ram-air hood, but we also see a definite lift kit and heavy-duty suspension components underneath. The removal of the front and rear bumpers indicates that these trucks have good approach and departure angles, but it could also mean that whatever is underhood needs major airflow. Notice, too, that the two trucks seen here aren't traditional Crew Cab models, which is how the Power Wagon comes standard. Instead, there's a single cab and a massive Mega Cab sitting side by side. Is Ram going to unleash two new Power Wagon variants? Seems possible. It's really not possible to talk about a potential Ram HD Hellcat pickup truck without mentioning the Ford Raptor. The Blue Oval's SVT division has created one heck of a factory off-road monster, and it's set to get even better for the 2017 model year with an EcoBoost engine and four full-size doors. How could Ram, one of Ford's biggest truck competitors, answer Ford's latest assault? How about a Hellcat! Based on FCA's desire to put a Hellcat engine into anything that can hold it, it wouldn't be shocking to see an overpowered Ram model. And if that does happen, the Power Wagon platform is a great place to start. We don't know if that's what we're looking at, or if these trucks are test beds for future parts for the Mopar catalog, but either way we like what we see. Related Video: Featured Gallery Ram Hellcat: Spy Shots Design/Style Spy Photos RAM Truck Off-Road Vehicles ram power wagon