2014 Ram 1500 Longhorn on 2040-cars

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Ram 2500HD, 3500HD Kentucky Derby edition gives a leg up to horse owners

This year will be the 145th running of the Kentucky Derby horse race at Churchill Downs, an event and a track Ram has sponsored for the past 10 years. To celebrate the milestones, Ram's unveiled a Kentucky Derby Limited Edition of the recently introduced 2500 HD and 3500 HD. The truck maker specced equipment meant to give breeders and their crews confidence when hauling multi-million-dollar, 3-year-old Thoroughbreds. That means trailering technology like the 360-degree surround-view camera with trailer-reverse guidance, fifth-wheel/gooseneck prep, and air suspension with bed lowering. There's also Forward Collision Warning-Plus with trailer braking, and a bed step. Starting with the Limited trim, those features come as part of the Limited Level 1 Equipment Group, Towing Technology Group, and 5th Wheel/Gooseneck Towing Group. That bundle throws in the Uconnect 12-inch touchscreen radio with Sirius XM 360L and navigation, power-retracting running boards and blind-spot monitoring, too. The combined price of those packages alone is $3,885. Ram has priced the Kentucky Derby trucks at $66,890 for the 2500 HD, $68,240 for the 3500, plus a $1,695 destination fee for both. That's $2,250 more than the base price of the 2500 Limited, and just $625 more than the entry-level 3500 Limited. The extra-cost equipment doesn't end there, though. A billet-appearance grille sets the tone up front, body-colored bumpers are fitted front and rear, and a DOT safety kit gets stashed in a cubby. The interior's been dressed in black and saddle brown leather with greystone stitching and piping. Ram has capped production at 1,000 units, available in almost every configuration possible on the 2500 and 3500: Cummins 6.7-liter Turbo Diesel I-6 in standard or 1,000 foot-pound trim, 6.4-liter Hemi V8, 4x2 or 4x4, Mega Cab or Crew Cab, single rear wheel or dual rear wheel, 6-foot-4 or 8-foot bed lengths. The only exclusion appears to be that you can't order the truck in Billet Silver Metallic, one hue in the eight-strong exterior palette. If you're OK with that, then giddy up.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Ram adds 3 more special edition pickup models for 2022

Ram trotted out three new special editions Thursday at the kickoff of the State Fair of Texas, including a revival of the Southfork package, the new (Ram) Red, and the flashy TRX Ignition Edition. Yes, Ram does a lot of special editions. Welcome to trucks. Ram says all three models will hit showrooms before the end of the year.  Southfork returns for 2022 on the Limited model, rather than on the Laramie as it did a few years ago. As we reported previously, it effectively replaces the Limited Longhorn 10th Anniversary Edition model that was offered for 2021 and incorporates a multi-function tailgate, a deployable bed step, spray-in bed liner, a metal pedal kit and Falken Wildpeak All-Terrain tires. It comes with an exclusive Mountain Brown interior, standard bucket seats and suede door bolsters with leather insert and a laser filigree detail. MSRP starts at $63,315 (including $1,695 for destination).  The remaining two models are new entries. The (Ram) Red package commemorates Stellantis' pledge to help the Global Fund fight health emergencies in partnership with (RED). It's a fairly on-the-nose package with several red-tinted elements along with (RED) badges outside and in, and can be added to Limited Crew Cab models with either of the two available Hemi V8s or the EcoDiesel with a starting price of $64,945. Next up is the TRX Ignition Edition, which appropriately samples some of the supertruck's existing popular options and slaps them together with some unique aesthetic elements. Inside, you'll find orange contrast stitching and “TRX” seat back embroidery, copper carbon fiber accents and an orange center console badge. Feature upgrades include a HUD, a driverÂ’s screen depicting a TRX in Ignition Orange, and pedestrian emergency braking. You get a special set of (18-inch) wheels in addition to the obvious graphics package. There's also a panoramic sunroof and some other exterior goodies (spray-in bed liner, cargo tie-downs, bed step, LED cab-mounted brake light). Ram says it will only build 875 examples of the Ignition Edition. The TRX Ignition Edition will set you back at least $93,280 ... if you can even find one.