2014 Ram 1500 Laramie on 2040-cars

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Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

Dead man went unnoticed in pickup at airport for nearly 8 months

The Kansas City Star reports that on Sept. 12, Lenexa, Kan., police found a dead man in the cab of his Dodge Ram 1500 at the Kansas City International Airport. Though a disturbing thing to find at any time, the scene was made all the worse by the fact that the body had been sitting in that truck for eight months. That's right, for virtually all of 2017 to date. It seems likely that the missing man, Randy Potter, committed suicide, and it likely happened the night he was reported missing, which according to KCTV 5, was Jan. 17. This is because, according to the Chicago Tribune, Potter's parking ticket was printed that day. The fact that it took eight months to find Potter is astonishing. Although the Associated Press reports that Potter's body was covered by a blanket and the windows of the Ram were tinted, those aren't really excusable excuses. Potter's truck was in a large parking lot, one that holds nearly 6,000 cars, according to the Kansas City Star, but that shouldn't have mattered, since the company in charge of the lot, S-P+, was supposed to take an inventory of every car in the lot every single night. Plus, Potter's family took the license plate number of the truck to the parking lot security companies not long after his disappearance. Clearly no one from the parking company was watching closely. As for the police, the Star reports that they never checked the airport since there wasn't any evidence to say he might have gone there. Yet they say they spent "several hundred man hours" on the case, and their operating theory was that he had left his family. One way people leave is by plane. So how was the body finally discovered? Someone who parked nearby complained of a horrible smell. After eight months, no doubt. It's puzzling that no one would have reported a smell sooner. Though the problem would have been bad enough in winter and spring, it would have become pretty intense in the summer months, with high temperatures in the 90s translating into incredible heat inside a truck on shadeless pavement under the relentless Missouri sun. Related video:

Ram/Jeep Ecodiesel engine has Maserati roots

The 3.0L turbodiesel V6 in the 2014 Ram 1500 EcoDiesel earned a slot on Ward's Automotive 2014 10 Best Engines for its power, fuel economy and refinement. In a piece looking at how Fiat subsidiary VM Motor developed the engine, Ward's also makes note of the fact that the same lump goes in diesel versions of the Maserati Quattroporte and Ghibli. They're tuned a bit differently, naturally, with the QP putting out 275 horsepower and 442 pound-feet of torque, the smaller, lighter Ghibli making do with the same number of horses but a lower torque output of 420 lb-ft.
The 240 horsepower and 420 pound-feet put out by the oil-burning six-cylinder in the Ram was tamed with a host of advances, but it appears that Ram hasn't tamed demand: the initial allocation of 8,000 engines was spoken for within three days of the truck going on sale. Head over to Ward's to read the story of how Ram worked out the equation light-duty-pickup + diesel = success.