2014 Ram 1500 Laramie on 2040-cars

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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2019 Ram 1500 finally revealed | All new, from headlights to hybrid system

Few categories are as hotly contested as the full-size truck segment. The passion from both automakers and loyal truck owners is fierce. See any number of Calvin window decals for example. Well, a new Ram 1500 is finally here, and it's lighter, stronger and better equipped than ever before to take on the Ford F-150 and the Chevy Silverado. In addition to new styling and a hugely versatile interior, both the V6 and V8 Ram 1500 are available with a 48-volt mild-hybrid system. Despite looking similar to the current Ram, this isn't merely an update. The truck is all new inside and out, improving on what worked and fixing what was aging. Overall weight is down 225 pounds, with 120 of those coming from the chassis and frame. And 98 percent of the frame is made from high-strength steel, with aluminum making up a small amount in parts like the transmission crossmember and engine mounts. The Ram 1500 also gets an aluminum hood and tailgate. The weight may be down, but the 2019 Ram 1500 is longer and wider than before. The bed height, too, has increased. Visually, it's difficult to notice the increased size. The overall design is an evolution of what Ram has offered for decades. The most obvious change is the lack of a crosshair grille, a staple since 1994. The new "RAM" grille started as an option but now carries over to every single model. It's not going to be popular with everyone, but we're sure Mopar or some other parts supplier can fill your t-shaped void. The drop fender that also debuted on the '94 Ram has been lifted, giving the front a far more upright face. There are two different headlight designs, depending on the trim and options. The top-tier LED units are wide and slim, while the standard lighting looks similar to what we have now. The front bumper can be chrome or paint, while the chrome accents carry around to parts like the new 1500 badge on the hood. Tow hooks are lower and further apart than before, while the parking sensors have been better integrated into the design. Like the headlights, the taillights are an evolution of the current shape. Both halogen and LED units are available. The full-width steel rear bumper can be had in either chrome or body color. As for paint, there are 12 colors in total, with three two-tone variants. If that's not enough variety, there are 16 new (six-lug!) wheel designs to choose from, ranging from 18 to 22 inches. View 160 Photos Inside, the 2019 Ram 1500 is more refined and practical than ever before.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.