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Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

Ram Firefighter Edition launches new 'Built to Serve' trucks

Turns out the "fifth and final" model in Ram's "Built to Serve" series wasn't so final after all. The truckmaker is launching its second round of special-edition trucks with the vehicle you see here, which honors firefighters. Other trucks in this series will give the nod toward police officers and emergency medical service providers. "After honoring each branch of the U.S. Armed Forces with our initial ‘Built to ServeÂ’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities," Mike Koval Jr., Ram Brand Chief Executive Officer, said in a statement. "Whether a first responder or civilian, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The fiery Redline and smoky Diamond Black exterior colors and black interior with orange accent stitching certainly fits with the firefighting theme. And the body-color wheel flares, blacked-out grille, bumpers, and lighting elements stand out well against the bright paint. Velcro patches on the seats allow owners to affix their own patches for personalization. A handy holdover from military-themed trucks is the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing that allows the attachment of equipment or pouches. Besides the interior and exterior customizations, each Built to Serve truck comes fully equipped with Ram's 4x4 Off-Road Group. They get all-terrain tires, an electronic locking rear axle, hill-descent control, skid plates for the front suspension, steering gear, fuel tank and transfer case,  tow hooks and uniquely calibrated shocks front and rear. This round of Built to Serve packages are available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with a starting price of $48,420 including destination. We expect to see previews of the other two Built to Serve first responder trucks before they go on sale this spring. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Ram Promaster City is ready to take a load off [w/videos]

There are a few segments of the auto industry that are growing rapidly. Weirdly, though, one of the most notable is the compact cargo van market. What use to be the sole terrain of the Ford Transit Connect and the occasional Dodge Grand Caravan-based Ram C/V Tradesman is becoming a notable battleground. Nissan has dove headfirst into the market with its NV200, which will also be sold as a Chevrolet City Express and Ford recently released a heavily redesigned, more user friendly Transit Connect. Now, Ram is releasing its entry into the compact cargo segment.
Like the Transit Connect and NV, the all-new Ram ProMaster City is billed as a diet version of the full-sized workhorse van, the ProMaster. Also like its big brother, the 2015 ProMaster City is based off a commercial offering from Fiat Professional, the Doblò (the full-size ProMaster is based on the Fiat Ducato).
But while the ProMaster gets a pair of six-cylinder engines and a wide array of wheelbase and roof heights, the ProMaster City is simpler. The sole engine choice is the familiar 2.4-liter, Tigershark four-cylinder that's found in the vehicles Fiat Chrysler's compact-wide platform, such as the Chrysler 200, Dodge Dart and Jeep Cherokee. Power output sits at 178 horsepower and 174 pound-feet of torque. According to Ram, the ProMaster City boasts class-leading output and can sprint to 60 in 9.8 seconds. Perhaps knowing that's a ridiculous stat in a cargo van, Ram also cites a more useful 3.7-second run from zero to 30 miles per hour. The Tigershark sends its power through a nine-speed automatic transmission to the front wheels.