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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

2020 Ram 1500 Laramie Southwest Edition is a true-blue Texas truck

American pickup builders love celebrating the Southwest, and Ram is taking its latest stab at the "Texans love trucks" trope with the 2020 Ram 1500 Laramie Southwest Edition.  This is essentially an appearance and popular equipment package. Outside, the truck gets a body-colored grille surround, bumpers and mirror caps. A restrained smattering of chrome accents rounds out the look, adding a touch of class without getting too glare-heavy.  Inside, it's essentially a Laramie. Standard equipment includes a 12-inch touchscreen with the latest Uconnect infotainment suite, a panoramic sunroof, remote tailgate release, rain-sensing wipers and an electric trailer brake controller.  “For nearly 20 years, Ram has recognized that Texas and AmericaÂ’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA - North America. “Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segmentÂ’s best combination of performance, capability, luxury and technology.” Ram says the Southwest Edition can be had with any of the Laramie's existing powertrain configurations, in both Quad- and Crew Cab bodies, and with both the 5'7" and 6'4" bed lengths. The starting price is $47,075 including destination.  The 2020 Ram 1500 Laramie Southwest Edition is a "Texas Edition" by another name, and will be sold exclusively in the Lone Star State and its immediate neighbors. Look for the first models to arrive in dealers in the coming months, as FCA will put it into production in the second quarter.  Featured Gallery 2020 Ram 1500 Laramie Southwest Edition RAM Truck

Win a Ram TRX and a stunning $4.3 million Lake Tahoe dream home

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.   If you’re looking for an insanely capable off-road pickup, as well as a mountain lodge and lake house to store it, look no further, because with this one giveaway you can win a 5,200 sq-ft Lake Tahoe dream home and a Ram TRX.  Win This $4.3 Million Lake Tahoe Dream House and a Ram TRX - Enter at Omaze HereÂ’s what we said about the TRX when we last drove it: “The TRX hardware is firmly in the realm of absurdity, allowing it to attack just about any terrain or surface – assuming it can physically fit through. The 6.2-liter supercharged V8 supplies 650 pound-feet of torque to all four wheels that lets it power out of mud and muck by aggressively flinging it skyward as though it has a vendetta against both the sky above and Earth below. This sort of driving is best done in Mud/Sand mode, as it sets the four-wheel-drive system, throttle response, transmission, suspension and steering into their ideal settings to have the most fun in the slick stuff. It works as advertised. “Going 0-60 mph in 4.5 seconds in a truck so large is already a mind-altering experience, but having the traction and ability to properly launch off-road is where the TRX truly sets itself apart. Those 35-inch Goodyear Wrangler Territory all-terrain tires, developed specifically for the TRX, dig into the mud and dirt, shooting you forward with far less scrambling and scrapping for purchase than youÂ’d expect from such a sloppy surface. The Dana 60 solid rear axle, axle-hop damper and electronic limited-slip differential that Ram claims help those launches are all putting in the work that needs to be done. No matter the terrain, the TRX digs in, growls and shoots where you point it. If youÂ’d rather move sideways, a quick stab of the traction control button relaxes the truck's nannies to do just that. “The suspension is just as hardcore with the Bilstein Black Hawk e2 adaptive dampers and their remote reservoirs making this 6,396-pound lead weight of a truck more agile than it should be, yet forgiving at the same time. Its damping characteristics donÂ’t provide the same pillowy and graceful off-road ride as, say, the Multimatic dampers on the much lighter Colorado ZR2 do, but thatÂ’s comparing apples to oranges on the weight scale.