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2019 Ram 1500 Laramie Longhorn is here to satisfy your cowboy dreams

The new 2019 Ram 1500 made its debut at the Detroit Auto Show last week. At the reveal, Ram rolled out several variants, including the Ram 1500 Limited and Ram 1500 Rebel. That was just a taste, a brief bite to whet your truck-loving palate. As you can see in these spy photos, there are far, far more models to come. FCA just released details on the new Ram 1500 Laramie Longhorn, and it looks to carry on its predecessor's Southwestern-inspired theme. The Laramie Longhorn can best be described as a Western ranch on wheels. The choice of colors, materials and details are there to bring about a sense of Texas-style luxury. Though the two-tone paint and LED headlights are nice, the real meat is inside the truck. It's easy to see why Ram calls out cowboy boots, pocket watches and horseman's saddles. Just take a look at the metal buckle on the back of the seat pockets. View 19 Photos The dashboard, door panels and armrests are done in full-grain leather. The center console, instrument cluster, seats and door panels are embossed with an alligator skin pattern. There are chrome and nickel accents throughout and a "Longhorn" emblem branded onto the wood on the dashboard. There's also wood on the doors and center console. There are two interior color options, both with contrasting piping: Mountain Brown/Light Mountain Brown and Black/Cattle Tan. Both are full leather. In addition to the optional two-tone paint, the Ram 1500 Laramie Longhorn gets a chrome grille, bumpers and tow hooks. Side steps and wheel flares are standard. The standard wheel is a new 20-inch design, though a larger 22-inch wheel is available. The Texas theme continues outside with "belt-buckle badging" on the truck's side. All the rest of the 2019 Ram 1500 features are here, too, including 4G WiFi, a 12-inch touchscreen infotainment system, 5 USB ports and a center console large enough to bathe in. The Laramie Longhorn model should get Ram's tried and true 5.7-liter Hemi V8, now available with the eTorque mild-hybrid system. Pricing hasn't been announced, but expect to see a full breakdown soon. Related Video: Image Credit: Ram Design/Style RAM Truck Luxury Off-Road Vehicles

2021 Ram 1500 TRX Suspension Deep Dive | Underbelly of the beast

I think we can all agree that we have been waiting for a gonzo full-size truck like the 2021 Ram 1500 TRX for a long time. After all, it has been over a decade since the Ford F-150 Raptor came out, and it was such an immediate hit that I expected its direct competitors to respond much sooner than this. We all knew something was finally brewing in 2016, when the TRX concept was unveiled at the Texas State Fair. I was there, and was among the many who gave the assembled Ram higher-ups an enthusiastic thumbs-up. That’s what they were hoping to see before they greenlit the project. The pace of development being what it is, and with the redesigned, current-generation Ram 1500 a prerequisite that understandably had to come first, itÂ’s no surprise that weÂ’re only seeing it now as a 2021 model. You may be biting your tongue that I overlooked the Tundra TRD Pro or the Chevrolet Silverado Trail Boss, but neither of those comes close to following the formula established by the Raptor: big engine, a much wider stance than the base truck, greatly enhanced suspension travel, huge tires and swollen fenders to cover it all. Only the Raptor and the TRX fit that mold. For now.   Before I got started, I first pointed the TRX up my RTI ramp and measured its Flex Index score. Please excuse the shaded nose; the truck ran farther up than IÂ’d guessed and literally drove out of the picture. But something in my subconscious warned me to keep the garage door open, which was fortuitous because the nose of the Ram ended up inside. The TRX hiked its front wheel 29 and 7/8 inches off the ground before the left rear tire reached the point of lift-off, and that equates to a climb of 87.4 inches up the deck of my ramp. Divide that by the TRXÂ’s wheelbase of 145.1 inches, multiply by 1,000, and you arrive at a Flex Index score of 602 points. It could have been a few points higher, I think, if I could have straightened out the steering a bit better. But the high-grip cheese grater surface of my ramp was firmly dug in and having none of it. This is an extremely good score for a full-size crew cab pickup. LetÂ’s take a closer look at what made that possible.   The track width of the TRXÂ’s double wishbone front-suspension is a full 6 inches broader than a regular Ram 1500, and you are looking at the parts that are responsible. The lower wishbone (yellow arrow), the upper control arm (green) and the steering knuckle (red) conspire to add 3 inches per side to the TRXÂ’s stance.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: