2013 Ram 1500 Tradesman/express on 2040-cars

Auto blog

FCA recalling 425,000 Ram 1500, Jeep Compass to fix windshield wipers

Fiat Chrysler is recalling an estimated 425,588 Jeep Compass SUVs and Ram 1500 pickups to fix windshield wipers that may not be adequately secured. The voluntary recall involves Jeep Compass models and Ram 1500 and Ram 1500 Classics from the 2019 and 2020 model years built before March 3 of this year. FCA says it knows of no related injuries or accidents related to the issue, which involves a fastener that is supposed to connect windshield-wiper arms not being secured sufficiently. The new wiper nut was first introduced into production at a Detroit-area plant that builds the Ram 1500 on April 28, 2019. Left unaddressed, it could affect a driver’s visibility and increase the risk of a crash. One owner of a 2019 Compass in Wichita, Kan., filed a complaint with the National Highway Traffic Safety Administration in June 2019 and said the windshield wiper came off during a storm the day the vehicle was purchased. FCA says it will begin contacting affected customers later this month to arrange a free repair. Customers can also contact their dealer if their wipers donÂ’t sufficiently clear their windshield, or if the wiper arms get stuck and donÂ’t return to the rest position when de-activated. Customers can also contact customer service at 1-800-853-1403. The recall also affects an estimated 76,280 vehicles in Canada and 3,280 in Mexico. Recalls Jeep RAM Truck SUV

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Ram 1500 Classic rolls into 2021, celebrates becoming a teenager

CarsDirect crossed paths with a Ram dealer order guide revealing a 2021 Ram 1500 Classic. That news nugget means the fourth-generation Ram truck will get a third year on the market sold alongside the fifth-generation Ram 1500 that entered production for 2019. FCA didn't need more help being the undisputed king of successfully milking a platform (Challenger or Grand Caravan, anyone?), but a 13th year of what's now the Ram 1500 Classic puts local competition out of reach. This truck greeted the world for 2009, when Chrysler — then an unalloyed automaker owned by Cerberus — marched 115 head of cattle down a Detroit street in January to create a spectacle for what was to be the brand-new 2009 Dodge Ram. The order guide showed a $250 bump over the 2020MY pickup, for a total of $30,145 after a $1,695 destination charge to get into a Tradesman regular cab 4x2 powered by the 3.6-liter Pentastar V6. That's the only change CarsDirect mentioned for the new year. The fifth-generation Ram 1500 in its base trim, a Tradesman Quad Cab 4x2, is $3,800 more expensive. However, it's important to note that there's a full line-up of Ram Classics. It's not just the stripper Tradesman model. You can't get the high-dollar Longhorn or Limited, but there's still the mid-grade Big Horn, leather-lined Laramie and the above-pictured Warlock, which is a sort of Rebel-lite model.  Some take the Classic's undying existence as a way for Ram to lure mid-size pickup buyers with the most inexpensive full-size pickup. It's possible, yet midsize buyers often don't want to deal with the size and bills that come with full-size trucks, never mind the higher MSRP. One size down, the 2021 Ram Classic costs roughly $1,500 more than a base Tacoma, $4,000 more than a Ford Ranger, and $7,000 more than a Chevrolet Canyon. Incentives this month can take as much as $6,250 off the Ram's price, but Ram isn't alone in putting money on the hood. Besides, the Ram Classic isn't a runaway price champ compared to other full-sizers. A 2020 Chevrolet Silverado 1500 regular cab 4x2 starts at $30,095, and next year's Ford F-150 will start at $30,635 after destination. The Ram Classic makes more sense as a base-truck competitor for full-size competition, one that pays a lot more profit to FCA. And having the old guard on duty did help Ram outsell the Chevrolet Silverado last year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.