2013 Ram 1500 Tradesman/express on 2040-cars

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Ram 1500 is first full-size pickup to earn IIHS Top Safety Pick+

Fiat Chrysler says the Ram 1500 Crew Cab truck has been named a Top Safety Pick+ for 2019 by the Insurance Institute for Highway Safety, making it the first full-size pickup to earn the sought-after top designation. The rating applies to the 2020 and to current-year models built since May, when equipped with adaptive LED headlamps with high-beam assist, plus Ram’s automatic emergency braking system, a.k.a. forward collision mitigation. The addition of the LED projector headlamps appears to have sealed the deal, as previously tested versions of the 2019 Ram 1500 built after July 2018 but before June of this year earned “marginal” and “poor” marks for headlights, IIHSÂ’s newest requirement to earn the top mark. The truck had otherwise previously earned “good” ratings for all crash tests, including driver- and passenger-side small overlap and side crashes. The headlamps are available on the Laramie and Limited trims.  2020 Ram 1500 EcoDiesel View 46 Photos Ram uses an integrated radar camera module to enable its forward collision mitigation system, which earned a “superior” rating. FCA consolidated the radar and camera components behind the vehicleÂ’s rear-view mirror, which it says helps to simplify the interface and keeps the technology out of harmÂ’s way in the event of a collision. The system, which is also optional, first warns the driver to take action to avoid a collision, then activates the brakes automatically if the driver fails to intervene. Other safety systems available include adaptive cruise control, blind-spot monitoring and ready alert braking. The 1500 also benefits from its patented splayed front frame-rails, which help better manage crash energy in certain frontal collisions. Ram earlier this year rolled out its second-generation 260-horsepower EcoDiesel V6 for the 1500 and Ram 1500 Classic. ItÂ’s one of four engine options for the truck.

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.