2013 Ram 1500 Slt on 2040-cars

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Ram introduces 5th and final 'Built to Serve' edition

Ram introduced the fifth and final variant of its "Built to Serve" pickup series Tuesday. Finished in Spitfire (orange) or Bright White, this final version honors the Coast Guard.  "We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These 'Built to Serve' models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The trucks were originally slated to roll out in increments between Veterans Day 2019 and 2020, but it appears the release cadence may have been interrupted slightly by the many calamities of the past year. Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. These are the final of 10,000 (1,000 more than Ram initially planned) "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,250) and Billet Silver (1,500); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (750).  Available on every body style and powertrain, a Built to Serve package costs $2,795. Every truck comes with the 4x4 Off-Road Group, which bundles features like all-terrain tires, an electronic-locking rear axle, hill descent control, tow hooks, and four thick skid plates. They're easy to spot thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray.  Ram has used the series to help bring more attention to a volunteer initiative the automaker has run since 2015, not-coincidentally called Built to Serve.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

2020 Ram 1500 EcoDiesel fuel economy numbers are right in the zone

Every new truck spec gets it own awards show nowadays. In this next envelope we have EPA fuel economy ratings for the 2020 Ram 1500 EcoDiesel — drumroll, please: 22 miles per gallon in the city, 32 mpg highway, 26 mpg combined for the 4x2 trim; 21 mpg city, 29 mpg highway, 24 mpg combined for the 4x4. As one would expect, the numbers plop the EcoDiesel in the middle of the pot with light-duty diesel versions of the 2020 Chevrolet Silverado 1500 and 2019 Ford F-150. In 4x2 guise, city mileage for the EcoDiesel ties the F-150 and is one mpg short of the Silverado, highway mileage rates two mpg more than the F-150 and one mpg short of the Silverado. In 4x4 trim, EcoDiesel city mpg is one mpg more than the F-150 and two mpg short of the Silverado, EcoDiesel highway number is four mpg more than the F-150 and ties the Silverado.    Of course, Ram would also like you to know that when it comes to output and carrying, the third-generation oil-burner tops the half-ton trio with 480 pound-feet of torque, 20 lb-ft more than the Silverado, and posts the highest tow rating at 12,560 pounds. Buyers who opt for the 4x2 diesel Ram and the 33-gallon tank will be able to travel the furthest, too, going beyond 1,000 miles before the fumes give out. Every trim gets the new EcoDiesel option for 2020, including the Ram Rebel for the first time. The 3.0-liter V6 is a $4,995 option, making it either $3,000 or $3,300 more than the 5.7-liter Hemi V8 eTorque trim depending. The EcoDiesel price ladder starts with the Tradesman Quad Cab at $36,890 plus a $1,695 destination charge, for $38,585 total. The 2019 Ram 1500 Classic will continue offering the second-generation 3.0-liter EcoDiesel, starting at the unchanged price of $40,835 for the Tradesman Crew Cab 4x2.