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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Midsize Ram truck coming to U.S.

The midsize truck segment is officially back in full force. Today, at FCA's new five-year plan, company CEO Sergio Marchionne and Ram head Mike Manley announced that America will be getting Ram's new global midsize truck. The new model is designed for a global audience. It will not be based on the Mitsubishi Triton, we're told. FCA already sells that model in certain markets as the Ram 1200. Trucks for the North American market will likely be built in Mexico on the old Ram Heavy Duty production line. The upcoming Ram HD — set to debut at the 2019 Detroit Auto Show — will be built in the US. The timing of the new midsize Ram isn't pinpointed, but the above slide from FCA's presentation suggests we'll see it by 2022. A with all upcoming Ram models, look for some form of electrification, likely in the form of the 48-volt mild hybrid system that's set to debut later this year in the 2018 Ram 1500. Don't expect the truck to tailor too heavily to US tastes like the Toyota Tacoma or Chevy Colorado. Like the upcoming Ford Ranger, this is a global truck first and foremost. Marchionne said that Ram's focus in the US will remain mostly on full-size trucks. Still it will be sold in the U.S., just not in any expected large volumes. Related Video:

Why the 2019 Ram HD Power Wagon still doesn't have a diesel

We were all pleased to see that the all-new 2019 Ram HD pickup truck was going to have an off-road Power Wagon variant again. In a world of high-speed, dune-busting off-roaders, the slower, trail-focused Power Wagon is refreshing. But we were surprised to see that, yet again, Ram wouldn't offer a Cummins diesel engine with it. It seems like such a perfect match with low-down torque and better fuel economy. So we asked Jim Morrison, the head of Ram, what's going on. As it turns out, there are a couple of reasons for only offering the gas engine. First is the fact that Ram can't fit the standard winch behind the bumper when the longer straight-six turbodiesel is in the truck. And since the Power Wagon has always had a winch, and it's a big part of the truck's image, that would be a non-negotiable. Another reason is that the big, heavy diesel engine requires slightly different suspension that has worse articulation than the setup for the gas model. That would also hamper the truck's off-road capability, and again would not be acceptable on the ultimate off-roading Ram. Of course this all left us wondering whether there might be a future one, and from what Morrison told us, it doesn't look like it. We asked him if there's demand for a diesel Power Wagon, and he said there's always a little bit, but there hasn't been enough to bring it to market. He also said that demand has actually decreased lately, and he attributed that to low fuel prices right now. So if you really want a compression-ignition Power Wagon, you'd better hope gas prices spike in the near-ish future. Related Video: