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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram partners with Wolverine on pickup-truck-themed boots

Let's say you recently acquired a Ram 1500, and you really like it. But what if you like it so much that you need to show off the brand even when you're away from the truck? Well, Ram partnered with boot manufacturer Wolverine on a new line of truck-themed boots with styles for all occasions. The end results are actually pretty sharp. There are three "trim levels" based on Ram 1500 trims. The base is the Tradesman, which comes in either brown or very light gray. They're traditional-looking work boots with subtle Ram branding on the tongue and on the sides toward the rears of the boots. Next up are the Rebel boots that, like the sporty, off-road-themed truck, are available with bold graphics and bright red accents depending on the design. They're much more in-your-face. Finally, there's the Limited, which is more of a dressy boot. It comes only in all black and is rather classy looking with modest branding. The Tradesman boots start at $229, and the Rebel boots are only a tad pricier at $239. Unsurprisingly, the Limited is the most expensive, coming in at $400. Ram and Wolverine will even offer Ram-branded socks with three pairs for $25. You can pre-order any of the items at this link. For each item you pre-order, the companies will donate $10 to an organization called SkillsUSA, which supports programs that help youth develop trade skills. The Ram and Wolverine products will also eventually be available this October at Boot Barn stores in California and Texas and on Amazon. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat Chrysler will invest up to $1.5 billion to build EVs in Windsor

Fiat Chrysler Automobiles will invest between $1.35 billion and $1.5 billion in its Windsor assembly plant in Canada to build electric vehicles as part of a tentative deal with Canadian autoworkers, Unifor National President Jerry Dias said on Thursday. The auto union said FCA would invest in a state-of-the-art vehicle platform that will enable the assembly of plug-in hybrid and battery electric vehicles, with at least one new model in 2025. The announcement comes less than a month after Unifor said Ford would invest $1.46 billion in its Oakville and Windsor plants. "Not only is Fiat-Chrysler maintaining the current portfolio but they will be investing three derivatives to enhance the current portfolio," Dias said. Unifor also said it expects to extend the life of the Chrysler 300, a rear-wheel-drive luxury car and introduce multiple derivatives of the Dodge Charger and Challenger. The union said as many as 2,000 jobs would be added in 2024 at the Windsor plant. Market forecasting firm LMC Automotive on Thursday said it would take until 2024 for U.S. vehicle sales to recover from the coronavirus downturn and get close to the 17 million vehicles sold in 2019. Ratification meetings for the FCA deal will happen over the weekend, and members will vote on whether to accept the agreement on Sunday. The union is expected to begin negotiations with General Motors's Canadian unit next week. Related Video: Green Hirings/Firings/Layoffs Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Coupe Electric Sedan windsor