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Ram's new six-figure TRX Sandblast Edition hides in plain sight

The Ram 1500 TRX gets a new appearance package for 2022, this time leaning into the 702-horsepower supercharged supertruck's desert-shredding antics with a new Mojave Sand exterior paint and accompanying accent package. Together, it's called Sandblast. And it's brown. "Our customers want to stand out from the crowd and the new Ram 1500 TRX Sandblast Edition allows them to do just that, while offering the segment’s best combination of performance, capability and technology," said Ram boss Mike Koval Jr. "WeÂ’re constantly expanding and exploring new ideas to meet the needs and fuel the imagination of our passionate customers and this is the latest example of how Ram trucks deliver features that will continue to win over more and more buyers." The appearance package builds on the existing TRX "Level 2" build. In addition to the unique Mojave Sand finish, 18-inch bead lock capable wheels and the Sandblast graphics package, it receives Light Frost interior accent stitching, "TRX" embroidery on the seats, unique carbon accents and a HUD display with the TRX finished to match the Sandblast's exterior.  With destination, the Sandblast will set you back $100,080 including destination — almost exactly $20,000 more than a base-model 2022 TRX. And that's not including the markups. Good luck.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Ram 1500 pickup is keepin' it steel — well, mostly

The 2019 Ram 1500 pickup was ready for its close-up — an extreme close-up — from one of our spy photographers, who recently was able to walk around the entire truck, testing each body panel with a magnet. The result? He determined that the pickup will remain almost entirely steel, except for an aluminum hood and tailgate. This breaks from Ford's weight-saving move to aluminum on the F-150, and now in the coming Expedition, which has been the fodder of Chevy ads. Other details of the Ram 1500 facelift we already think we knew: The truck will get new front and rear facias. Coil springs with optional air suspension are likely to continue. It will get a larger cab. And a hybrid and turbocharged four-cylinder are possibilities. Predictably, a more powerful V8 and a Raptor fighter are rumored. Demon Ram, anyone? Meanwhile, here's a look at some Ram packages being offered for 2018. The 2019 Ram 1500 could debut as soon as January's Detroit Auto Show. Related Video: Featured Gallery 2019 Ram 1500 spy shots aluminum hood Related Gallery 2019 Ram 1500 Dealer Leak Spy Shots Image Credit: Brian Williams Spy Photos RAM Truck aluminum weight reduction