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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

444,000 Cummins diesel Ram trucks recalled for water-pump fire risk

NHTSA recently acknowledged a recall for nearly 444,000 Ram 2500, 3500, 4500 and 5500 trucks built between 2013 and 2017 with Cummins 6.7-liter diesel engines. The issue is that the water pump might do the exact opposite of keeping the engine cool. According to documents from Fiat-Chrysler and NHTSA, Concentric-brand water pumps without vent holes could suffer bearing failure, as well as start leaking coolant. This exposes coolant to hot parts of the engine, and the pump itself can become a hot part. Not all Cummins-equipped Ram trucks will be affected. If your Ram has a water pump from a different brand, or it uses a Concentric pump with some kind of vent holes, you shouldn't have any issues. In fact, the fix will be to replace the non-vented pump with a vented version. Owners with affected vehicles will be able to bring their trucks into a Chrysler dealer, where the water pump will be replaced at no charge. FCA will begin notifying owners of the issue starting on Nov. 1. Owners can also get in touch with Chrysler's customer service department at 1-800-853-1403 and should ask about recall "T51." Related Video: Featured Gallery 2013 Ram 2500 and 3500 Heavy Duty View 22 Photos News Source: NHTSA Recalls RAM Auto Repair Truck Diesel Vehicles

Over 1,000 Ram pickups lap Nurburgring in world record parade

How many Ram trucks would you think you'd see in one place anywhere outside the US? If you by any chance happened to be at the Nurburgring Nordschleife track in Germany the past weekend, you would have seen a great deal of them, as Ram enthusiasts grouped together to set a Guinness World Record. The record called for as many pick-up trucks as possible to form a parade, with the previous, Mexican-set record having consisted of 638 trucks; the earlier Ram-specific record featured 451 trucks. On November 5th, as many as 1,152 Ram trucks gathered at the 'Ring, and of course a lap of the Nordschleife track was the place for the actual parade. This video, which is more than a half-hour, shows the multitude of Rams slowly lapping the track, with flags waving in the cold November air. Honking horns was strictly prohibited, and the Rams did not off-road through the Adenauer Forst S-bend's grass. This is also one of the rare Nurburgring videos where no-one crashes into the railings at great speed. The parade was arranged by a vehicle trading company called AutoGlobalTrade, which originally aimed for 1,317 trucks to arrive at the Nurburgring, but the official number is still something to be proud of. The majority of the trucks were German, with some Rams having arrived from neighboring countries. Related Video: News Source: RamWorldRecord via PistonHeadsImage Credit: EMS Nordschleife TV Weird Car News Dodge RAM Truck Videos