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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video:

FCA nears plea deal in diesel emissions fraud probe

Fiat Chrysler Automobiles (FCA) is nearing an agreement to plead guilty to criminal conduct to resolve a multiyear emissions fraud probe surrounding Ram pickup trucks and Jeep sport-utility vehicles with diesel engines, people familiar with the matter said. FCA lawyers and U.S. Justice Department officials are brokering a plea deal that could be unveiled in coming weeks and include financial penalties totaling between $250 million and $300 million, the people said. Such a resolution with FCA, which is now part of Stellantis NV, would come more than four years after Volkswagen AG pleaded guilty to criminal charges  to resolve its own diesel-emissions scandal involving nearly 600,000 vehicles.It would also mark the final significant chapter in the government crackdown on automakers' emissions practices that was precipitated by Volkswagen's deception, which became known as "Dieselgate." The FCA investigation focuses on roughly 100,000 diesel-powered vehicles that allegedly evaded emissions requirements. The plea negotiations are fluid and some terms, including the size of any financial penalties, could change as discussions continue, the people said. Justice Department officials are preparing paperwork that will likely be negotiated with FCA to finalize the plea deal, which could result in changes and also present an outside chance for the agreement to fall apart, the people said. A plea agreement would cap a series of investigations dating back to 2015 surrounding diesel-powered vehicles in FCA's U.S. lineup. The current criminal investigation targets the U.S unit of the Italian-American automaker. The affected vehicles span model years 2014 to 2016. Representatives for FCA parent Stellantis and the Justice Department declined to comment. The scandals over emissions cheating tarnished diesel technology and accelerated the industry's shift to electric vehicles. The European automakers had promoted "clean diesel" technology as a way to reduce carbon dioxide emissions and ease a transition to an all-electric future. When regulators on both sides of the Atlantic uncovered evidence that diesel vehicles polluted far more in real world driving, the argument for a slower transition to battery electric vehicles was shredded. Now, automakers are accelerating battery electric vehicle development to comply with tougher, post-Dieselgate pollution standards.