2012 Ram 1500 Limited Crew Cab Loaded Douglasdodge.com on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2021 Ram 1500 TRX Suspension Deep Dive | Underbelly of the beast

I think we can all agree that we have been waiting for a gonzo full-size truck like the 2021 Ram 1500 TRX for a long time. After all, it has been over a decade since the Ford F-150 Raptor came out, and it was such an immediate hit that I expected its direct competitors to respond much sooner than this. We all knew something was finally brewing in 2016, when the TRX concept was unveiled at the Texas State Fair. I was there, and was among the many who gave the assembled Ram higher-ups an enthusiastic thumbs-up. That’s what they were hoping to see before they greenlit the project. The pace of development being what it is, and with the redesigned, current-generation Ram 1500 a prerequisite that understandably had to come first, itÂ’s no surprise that weÂ’re only seeing it now as a 2021 model. You may be biting your tongue that I overlooked the Tundra TRD Pro or the Chevrolet Silverado Trail Boss, but neither of those comes close to following the formula established by the Raptor: big engine, a much wider stance than the base truck, greatly enhanced suspension travel, huge tires and swollen fenders to cover it all. Only the Raptor and the TRX fit that mold. For now.   Before I got started, I first pointed the TRX up my RTI ramp and measured its Flex Index score. Please excuse the shaded nose; the truck ran farther up than IÂ’d guessed and literally drove out of the picture. But something in my subconscious warned me to keep the garage door open, which was fortuitous because the nose of the Ram ended up inside. The TRX hiked its front wheel 29 and 7/8 inches off the ground before the left rear tire reached the point of lift-off, and that equates to a climb of 87.4 inches up the deck of my ramp. Divide that by the TRXÂ’s wheelbase of 145.1 inches, multiply by 1,000, and you arrive at a Flex Index score of 602 points. It could have been a few points higher, I think, if I could have straightened out the steering a bit better. But the high-grip cheese grater surface of my ramp was firmly dug in and having none of it. This is an extremely good score for a full-size crew cab pickup. LetÂ’s take a closer look at what made that possible.   The track width of the TRXÂ’s double wishbone front-suspension is a full 6 inches broader than a regular Ram 1500, and you are looking at the parts that are responsible. The lower wishbone (yellow arrow), the upper control arm (green) and the steering knuckle (red) conspire to add 3 inches per side to the TRXÂ’s stance.