2012 Ram 1500 Crew Cab Big Horn 4x4 - 5.7 L Hemi on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2020 Ram 2500 in minimal camouflage reveals lights, grille

The folks at FCA have kept the next-generation Ram Heavy Duty trucks well-covered up to now. Now, we finally get to see an example of the truck with minimal vinyl wrap camouflage, giving us our best look yet at the 2020 Ram 2500. It has a number of design cues taken from Ram 1500, but it has a number of distinct differences. At the front, we have a pretty clear look at the 2500's fascia. The grille shares the same non-crosshair design of the 1500. It's flanked by wide headlights, and there's a chrome line that runs along the tops of the headlights and wraps around the top of the grille. Unlike the 1500, the 2500's grille is much taller, sticking way up above the headlights. It also retains the slightly trapezoidal shape. The headlights also have turn signals that protrude from below. The rest of the truck is still relatively well-covered. One key detail we can make out is the taillights, which appear to be the same as those used on the 2019 Ram 1500 Tradesman. As such, the bed will likely share cues with the 1500, such as the molded belt line low on the bedsides. Past spy photos have also revealed that the 2500 will also share the 1500's sharp interior. We're expecting to hear more about the heavy duty Ram in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2020 Ram 2500 View 24 Photos Image Credit: SpiedBilde Spy Photos RAM Truck

2019 Ram 1500 pickup shows its full face in spy photos

We're only a couple of weeks away from the 2019 Ram 1500 full-size pickup truck's public reveal at the Detroit Auto Show, but we're still getting little sneak peeks of the new Ram. In these spy photos, we get the last piece of the truck's front fascia puzzle, the badge. (UPDATE, January 2018: Here are the story and photos from the 2019 Ram's full reveal at the Detroit Auto Show.) As expected, the Ram logo fits in a little space between the split chrome bars in the middle of the grille. We're still not sure if this horizontal bar grille will be the only version or if there will be an assortment as there is on the current model. This iteration is the only version we've seen so far. These shots also show how this grille integrates nicely with the headlights. The turn signal LEDs line up with the gap in the chrome bar, the lower portion of the bar lines up with the lower running lights, and the upper portion lines up with the main headlight element. The rest of the truck will be fully revealed at the Detroit Auto Show. We know it will feature a 5.7-liter V8, which will probably be accompanied by at least a gasoline V6 if not a new version of the EcoDiesel V6, too. It may also be shown with the previously spied split tailgate. For additional peeks at the pickup, check out these previous spy shots, as well as our renderings. Related Video: