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Hennessey Mammoth is a Ram 1500 TRX turned three-row SUV

The 2021 Ram 1500 TRX is a thoroughly incredible machine that's great for pounding across dunes and flying over jumps, and you can even bring along some friends and their gear along for the ride. But what if you want to bring more friends along. Well, Hennessey Performance has the solution in the Mammoth SUV. What it is, is a TRX turned into a three-row SUV. It's something that Hennessey has experience with, as nearly a decade ago, it started converting some of its upgraded Ford F-150 Raptors (called VelociRaptors after being tuned) into custom SUVs. Like those Fords, the Mammoth will get a custom roof, rear pillars, glass and unified interior to provide more covered space. The company will also replace the second-row bench with captain's chairs and add a third row with a folding bench seat. While Hennessey could probably simply sell these TRX SUVs just with the body modification, the company will also add additional performance. An upgraded supercharger, pulleys, fuel injectors, engine calibration, intake and high-flow catalytic converters bring output to an absurd 1,012 horsepower and 969 pound-feet of torque. Hennessey claims it will get to 60 mph in 3.2 seconds and through the quarter-mile in 11.4. The company also raises the truck an extra 2.5 inches and fits a custom off-road bumper with LED lights and 20-inch wheels with 35-inch tires. The whole thing will cost $375,000. That's no small amount, but there's a lot of custom work in the vehicle. Plus, it's exclusive, with only 20 units slated to be produced. If it's what you're looking for, the company is taking orders now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Electrified Ram pickup on the way, FCA CEO says

Ram will build an electrified pickup, FCA CEO Mike Manley confirmed during the company's third-quarter earnings call Wednesday. Manley provided no details, but confirmed that electrification is on the way for its truck brand. This also means that it's not clear whether this truck will be a full electric, or if it will be a conventional or plug-in hybrid. It's still significant, though, since this is the first time we've heard a clear message from FCA leadership that electrification will be a priority for Ram.  “I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and weÂ’ll tell you exactly when that will be," Manley said, according to the Detroit Free Press.  With concrete plans starting to emerge from both Ford and General Motors, FCA is now looking like the odd one out. Company representatives have been tough to nail down on the question of electrification. Without ruling it out entirely, Manley and other shot-callers have been somewhat dismissive of the notion in previous announcements and interviews.  "The reason we haven't spoken much about electric pickup trucks is not because we view that market as non-existent. We've always had a slightly different view of timing and adoption rates, particularly in North America in terms of full electrification. We are very committed to our electrification strategy — most of which we have revealed," Manley, said in August. Of course, what had been revealed at the time did not include a pickup. That hasn't exactly conclusive, either, as FCA's future product roadmap has been nebulous (to put it charitably) for essentially the past decade. The announcement of a merger with PSA resulted in yet another strategic reboot, and we've yet to see exactly how Stellantis will integrate existing PSA electrification plans with FCA's fast-and-loose approach to EVs.  Given the fact that PSA is not a player in the full-size pickup game, it stands to reason that Ram's development would likely come from this side of the pond. Whether FCA/Stellantis will keep the development in house or tap one of America's electric startups as a potential partner or supplier remains to be seen. Either route has potential, with a number of electric truck start-ups in the U.S., and extensive EV and hybrid experience within FCA and the soon-to-be-integrated PSA group.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: