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2021 Ram 1500 Limited Longhorn 10th Anniversary Edition revealed with southwestern flair

Ram has made pickups as a standalone brand for about 10 years now, and the company is celebrating this milestone with a special edition truck. It’s called the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. Being the “Limited” trim, itÂ’s starting out as the most luxurious and well-appointed Ram that money can buy. Ram is sweetening the deal with a bunch of southwestern-themed appearance items. On the outside, the 10th Anniversary Edition distinguishes itself with a chrome-slate grille, chrome headlight header, chrome bumpers, a special tailgate badge and new 20-inch wheels that are available in multiple finishes. YouÂ’ll also get tow hooks, side steps and the adaptive LED headlights as standard equipment. On the interior, Ram ramps up the luxury even higher than normal. It comes with a new leather-wrapped dashboard, suede door inserts, leather seat inserts on the bolsters with a unique design to highlight a “southwestern style.” It comes in a Mountain Brown interior color theme and features hammered aluminum accents, a 10th Anniversary instrument cluster with graphic and badge, a glossy black shifter cap, metal pedal kit and a brushed-zinc badge on the center consoleÂ’s lid. YouÂ’ll be able to spec the truck with the 5.7-liter V8 or the 3.0-liter turbodiesel V6. ItÂ’s only available in the Crew Cab body style, but you can get it in either the 5-foot-7-inch or 6-foot-4 bed lengths. Pricing begins at $58,565, including the $1,695 destination charge. These trucks are on sale now, so check your local dealers if you want one of the special editions.

Ram ProMaster City getting facelift courtesy of Fiat Doblo?

Our intrepid spy photographers have caught prototypes for a new Fiat Doblo. Now we know what you might be thinking (particularly if you didn't take note of the headline): why would we care about an automaker conducting a facelift on a European cargo van? Normally we wouldn't, only the Fiat Doblo has another name, under which it will be shortly be sold here in America: Ram ProMaster City.
Announced just months ago, the ProMaster City is the smaller counterpart to the Ram ProMaster, which itself is also a rebadged cargo van from Fiat Professional. Think of it as a Chrysler version of the Ford Transit and Transit Connect lineup - European vans being brought Stateside by automakers that operate on both sides of the Atlantic.
But despite the official announcement of the vehicle's pending arrival, we still haven't seen the PMC yet. The disguised Doblo prototypes pictured here appear to be wearing a completely new front end and some cosmetic revisions to their tail ends, too. We can't see anything in the interior, but the fact that it was completely covered up suggests that Fiat is working on overhauling that, as well.

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.