2011 Ram 1500 Laramie Longhorn Crew Cab Pickup 4-door 5.7l on 2040-cars

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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2013 North American Car and Truck/Utility of the Year finalists announced [w/poll]

2012 is almost in the books and automakers are spending December gearing up for the 2013 auto show season, which tips off next month at the Detroit Auto Show. Traditionally, the latter opens up with the announcement of the North American Car and Truck/Utility of the Year awards, and this year figures to be no different.
But up until this moment, we didn't know which six vehicles would be parked ahead of the stage as finalists, with executives and engineers waiting for the winners to be disclosed. Whittled down from October's "short list" of nominees (11 cars and 10 truck/utility vehicles), the finalists are as follows:
2013 North American Car of the Year:

2022 Ram 1500 TRX MSRP up another $2,795

We're not sure if we should be more awed by how fast and how high the new batch of super performance trucks can jump, or that consumer prices are jumping just as fast and just as high. When we published our First Drive Review of the 2021 TRX at the end of November 2020, we wrote, "Another pitfall to Ram TRX ownership is the cost. Ram asks a minimum of $71,790 for the TRX (including a $1,695 destination charge)." When we published our review of the 2022 TRX six weeks ago, the base price had risen to $74,085 after destination (optioned out to $91,575). Considering what the world's been up to for the past 15 months, a $2,295 MSRP increase — a mere 3% — couldn't be considered banditry. But the P/L department at Stellantis is done playing nice. As Mopar Insiders discovered, the MSRP for the 2022 Ram 1500 TRX is $76,880, which is before a spendier destination fee of $1,795. Anyone who wants to own a TRX this year will need $78,675 before options.   It's almost comical that Ram advertises the hurt on its configurator. Click to build and price the 2021 TRX, the configurator shows $70,245 before destination. Change that 2021 to 2022, the configurator shows $76,780. There's a bit more sleight-of-hand during the build process, too, as Ram charges $100 for the sole solid color available, which is black, that sum added as an option even though its the least expensive paint choice possible. The two-tone paints cost at least $200, despite a few of them advertising a price of zero. The diabolical cherry on top is when you check the total after options and read the small print, which informs you, "Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is nonbinding and does not constitute an offer. Contact your dealer for updated vehicle pricing."  Admittedly, the TRX is only up 4% over the last base price we posted, and we don't expect the new price to deter buyers. We don't blame Ram, either; this is the cost of doing business, and a quick trip to Craigslist or eBay will illustrate that everyone is trying to do the same kind of business, getting every hand into every cookie jar. The Ram buyers who really have it bad are the ones after a 2022 Ram 1500 Laramie. That truck went up $7,180 bucks — a gut-punching 16.4% — to $50,845.