2011 Dodge Ram 1500-v8 Hemi-4wd-back Up Sensors-navigation-21k Miles-one Owner on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram 1500 Rebel OTG concept shows up in a patent filing

Stellantis filed a patent with the U.S. Patent and Trademark Office on April 12, initially found by Car and Driver, in the generic category "Automobile Body." But the images within portray a specific vehicle: The 2020 Ram Rebel 1500 Off the Grid (OTG) concept from the 2019 SEMA show. That concept dipped a regular old Ram in a vat of Mopar and third-party accessories, the result a rig built for bugging out. Off-the-shelf and custom Mopar gear included a larger grille with flow-through RAM lettering, a steel front bumper with integrated off-road lights, a high-rise snorkel, side steps doubling as rock rails, a two-inch lift kit, and fender flares over beadlock wheels wrapped in 35-inch Goodyear meat. The Ram Power Wagon donated its 10,000-pound Warn winch, the Ram Tradesman donated its rear bumper for a better departure angle and vinyl interior flooring. This could be considered the base form of the truck, and it's what the patent drawings illustrate — a rig Stellantis could put on a dealer floor in 48 hours. The third-party accessories are missing. On the concept, those were a Yakima rooftop basket and utility rack with more LED lighting, a rooftop tent, awning, and solar array, and a bed-mounted slide-out cooking area and cooler from Dometic. With factory-built hardcore off-roaders even more popular than they were in 2019, the question is whether Ram plans to throw a Rebel-based hat in the ring. Muscle Cars & Trucks wonders if Ram is considering dividing its performance truck lineup into a big-bore go-fast TRX side challenging pickups like the Ford F-150 Raptor and a hardcore expedition side taking on pickups like the Chevrolet Silverado ZR2. The concept Rebel OTG was powered by the 3.0-liter V6 EcoDiesel with 260 horsepower and 480 pound-feet of torque, which would be another big differentiator on a showroom floor. Or, as C/D muses, this could be a template for a Mopar special edition, something Ram can test the waters with before committing. Or, as with so many other patents, it could be nothing. If nothing else, it's nice to see Ram still thinking about it. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The 2021 F-150 elevates Ford's bed game

The new 2021 Ford F-150 is ushering in a new era of pickup capability, but there's more to it than the introduction of the PowerBoost hybrid. While that new powertrain is certainly the truck's headlining element, the supporting electrical architecture enables a level of utility that hasn't been offered in past consumer half-tons. The true party trick is Ford's new "Pro Power Onboard" feature, which is essentially a built-in generator that provides juice for the 2021 F-150's rather robust in-bed power station. This system is available even on gasoline-engine models, but its utility is maximized with the electrified powertrain. ICE models equipped with the option max out at 2.0 kilowatts, while the PowerBoost hybrid can be had with either a 2.4- or a whopping 7.2-kilowatt inverter.  The idea here is that the F-150 can essentially stand in for a high-output portable generator. In a worksite example provided by Ford, a PowerBoost model with the 7.2-kW upgrade and a single tank of fuel could provide 32 hours of power for an 1,800-watt compound miter saw, a 1,000W circular saw, a 1,200W battery charger, a 1,200W hammer drill, and a 1,000W air compressor with hundreds of watts to spare for lighting and other accessories. But even without the Pro Power Onboard option, Ford's new bed setup enables more versatility than in previous models. The new Tailgate Work Surface option adds a flat work area with integrated rulers, recesses for pencils or small tools, and even a stand for a personal device.  Ford is neither the first to offer an auxiliary power outlet in a half-ton pickup bed, nor was Ford the first to introduce a more feature-rich tailgate. GMC's MultiPro tailgate was a major innovation on that front, and while it is geared mostly toward improving the cargo utility of the bed, it can also be customized with 12-volt power and even an accessory speaker system. The Ram 1500 is also offered with both a multi-function tailgate and AC power in the bed, though the latter option is limited to models with the RamBox cargo package.  As half-ton pickups approach levels of towing and hauling capability that begin to blur lines with heavy-duty offerings, it's clear that automakers are looking for ways to differentiate themselves without stepping on their own bigger trucks' toes. These new bed and tailgate innovations may yet be the tip of the iceberg when it comes to full-size pickup versatility. Related Video: