2011 Dodge Ram 1500 Quad Cab 4 X 4 Hemi, Hunter Green on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram's newest Power Wagon looks even more outlandish for 2014 [w/video]

The newest Ram Power Wagon is arguably the most imposing vehicle to be shown at the 2014 New York Auto Show, boasting a number of new aesthetic features, as well as a new graphics package.
Ram added a 6.4-liter V8 as an optional engine for 2014, but in the Power Wagon, it's the sole powerplant, boasting 410 horsepower and 429 pound-feet of torque. An equally robust six-speed automatic backs up the brawny engine, while 4.10 gearing, an 11.5-inch rear axle and electronically locking front and rear diffs come standard.
A new five-link coil rear suspension and Bilstein monotube shocks should deliver a pretty comfortable ride, while the Power Wagon's off-road ability is complemented by the new Articulink system on the front suspension, which offers electronic sway-bar disconnect. 33-inch Goodyear rubber comes standard.