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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric

The $100,000 Winnebago Solis is a Ram ProMaster camper with a pop-top

Think of it as bunk beds for the outdoors. Maximum personal space, and the campsite has plenty of room for activities. It's an overall win-win. Camper vans with pop-tops are some of the most useful and versatile adventuremobiles out there, and now Winnebago has created its first entry into the growing market. For the first time, Winnebago is entering the Class B pop-top camper van business with the new Solis. Based on a Ram ProMaster chassis, the Solis' exterior is 19-feet-6-inches long, 8-feet-11-inches tall, and 6-feet-8-inches wide. Inside, the ceiling is 6-foot-2-inches high, and campers have access to 21 gallons of stored water. Power comes from a 280-horsepower 3.6-liter V6 and a 220-volt solar panel is integrated into the roof. In the video below, Winnebago Product Manager Russ Garfin says the goal with the Solis was to maintain durability while keeping things as simple as possible to get the job done. With the front captain's chairs swiveled around to face inward, they look at a cabin that is basic but comfortable. The driver's seat pairs with a removable swiveling plywood table with two more seats on the other side. Behind the rear passenger seats, there is a tri-purpose heated bathroom. The toilet is technically in the shower, and the space can also be used as a drying room for wet gear or laundry. The cassette toilet holds five gallons, and the shower has hot or cold water. The gray tank holds 20 gallons. Opposite the bathroom, the kitchenette is on the passenger-side wall. On the end near the door is a 12-volt compressor-driven fridge and freezer. The cooking unit also includes a countertop extension, built-in storage, a two-burner stovetop with backsplash, and a full faucet and sink. All of the insulation and plumbing on the Solis is four-season ready, as well, so adventuring can be done anywhere at any time. In the rear, the Solis has a murphy bed that flips up and out of the way. It sleeps two adults and stores a new "movable table" underneath. When the bed is up, that table can be put down to make a working space or for hanging out at the rear of the vehicle. There is also more storage under the rear floor space. Doubling the sleeping space is the fiberglass pop-top. The roomy space sleeps two more adults and is easily accessible thanks to a folding ladder that can be stored above the driving cabin. The Solis simplifies the camping experience by packaging full amenities and lots of sleeping space within a small van.