13 Ram 1500 2wd Quad Cab 140.5" Sport Hemi 3" Lift Nitto Trail Grapplers on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

VWerks Ram KTS is a Ram Runner aftermarket-style

Chrysler first introduced us to its Ram Runner exactly two years ago at SEMA, but for buyers of this Raptor-like truck who don't want to go through dealerships for the upgrades, VWerks has just the thing. Looking every bit as mean as the dealer-built Ram Runner, the VWerks Ram KTS gets a wide-body treatment and upgraded off-road performance suspension similar to its Mopar contemporary.
Starting life as your everyday Ram 1500, the Ram KTS on display at SEMA features a beefed-up KORE long-travel suspension system and off-road tires that allows the truck to tackle tough terrain at high speeds. From there, VWerks also added wider front and rear fenders, matte black 17-inch wheels and a Flowmaster performance cat-back exhaust system. For buyers looking for the rough and rugged look of the KTS but not needing the high-speed, off-road abilities, VWerks also offers the Baja Series kit that replaces the performance suspension system with a set of 20-inch wheels.
The VWerks Ram KTS and Ram Baja Series kits are available on any 2009 through 2013 model year Ram 1500, but there is no word on pricing for either kit yet. Scroll down for more information about both kits, and check out the KTS in our live gallery above.

2020 Ford Super Duty Tremor vs. 2020 Ram 2500 Power Wagon: How they compare on paper

(Editor's Note: Due to inconsistencies in manufacturer reporting methods for ground clearance, an earlier version of this article stated the Ram Power Wagon's "ground clearance" to be 14.3 inches when in fact that is its "running clearance," which is deemed the ground to the lowest point of the truck MINUS the axles. The numbers below now reflect true ground clearance, or the ground to the lowest point of the truck, period. The chart and text have been updated to show both measurements for maximum accuracy and clarity.) For several years, the Ram 2500 Power Wagon has been the unquestioned king of heavy duty off-roaders. But competition is coming, and some of the strongest is from the 2020 Ford Super Duty Tremor. We decided to take a look at these trucks' specs and features to see how they compare in the realm of capability. The raw numbers are below along with some notes on each truck's unique features that go beyond the spec sheet. Off-road capability While both of these trucks boast impressive clambering abilities, each with particular strengths. The Super Duty Tremor earns points for better ground clearance and axle clearance, as well as approach angle. Some of the credit goes to the larger 35-inch tires and a shortened front air dam. On the other hand, the Power Wagon leads the Ford in departure angle, and in the ramp travel index. The latter is largely the result of the Power Wagon's electronically disconnecting sway bars, and for those unfamiliar, the ramp travel index measures articulation by having a truck drive one wheel up a ramp with the other on the ground. The farther the truck goes with the ground wheel in contact with the, well, ground, the better the score and the better the articulation. Numbers aren't everything, though. It's important to look at the equipment each truck offers, and things are closer, here, but the Ram still has an edge. Both feature off-road-friendly solid axles at both ends, but only the Power Wagon has fully locking differentials front and rear. The Tremor has a locking rear differential while the front is a limited-slip differential. The Power Wagon comes standard with a 12,000-pound integrated Warn winch, whereas such a winch is an option on the Tremor. The Tremor has its own unique features, though, including the 35-inch tires rather than the Ram's 33-inchers, and it has Ford's fancy off-road cruise control function called Trail Control. Both trucks have shocks and springs tuned for off-road use.