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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

2019 Ram 3500 Regular Cab Big Horn Review | No B.S., just lots of truck

While luxury trucks of all sizes from all makes are growing in popularity, they are particularly prevalent in the heavy-duty segment, where they tow toys worth far more than the truck itself. Want proof? The volume-selling GMC Sierra HD is actually its most expensive version: the Denali, slathered with leather and chock full of convenience features. But the person who buys this 2019 Ram 3500 4x4 Big Horn Regular Cab would say they don't care about any of that crap. This is a dedicated tool for towing and especially hauling — even more dedicated than the Ram 2500 HD that was also overhauled for 2019. It has a regular cab with a three-person bench and no back seat. It has the longest bed available at 8 feet with the heftiest payload. Packing a standard 6.4-liter 410-horsepower Hemi V8, it can tow as much as 17,490 pounds. The 3500 is also the only Ram pickup that doesn't have a coil spring rear suspension. The five-link setup with coils in the 1500 and 2500 are abundantly strong for their respective segments, while providing superior ride and handling to boot, but when you enter 3500 territory, the old-fashioned leaf spring is still required (an auto-leveling rear air suspension that still utilizes the leaf springs is optional, but our truck was not so-equipped). Remember this when you're choosing between 2500 and 3500 trucks, because if you don't need the 3500's extra capability (more on that later), you're going to be suffering when the bed isn't loaded or the tongue isn't attached to something humongous. The ride is quite simply appalling, crashing over bumps and launching you from your seat into the shoulder belt. The 2500's is far superior. But of course, anyone who has ever driven a "1-ton" pickup would find such a comment charming. "No kidding," they'd likely say, "tell us something we don't know." Well, it probably wouldn't be that the ride settled down substantially when I loaded it with a relatively paltry amount of weight. The 500 pounds of mulch I dropped into the bed was quite obviously a light lift for a truck with a 4,660-pound payload, but I can't dump river rock into every truck I test. I also didn't have a 17,000-pound something around to tow. I hereby apologize. Yet, the point of this heaviest-duty regular-cab pickup was still made. If you owned a number of different vehicles or needed something to keep on a ranch for working purposes only, this is exactly the type of truck to keep on hand.

FCA CEO says the Ram 1500 Classic will live on, might even get an update

Ram intends to keep selling the 1500 Classic pickup truck for an unknown amount of time. According to a report from Motor Trend, FCA CEO Mike Manley during the company’s second-quarter earnings call said there are no plans to discontinue the old truck. Not only this, but Manley also suggested that Ram could give the Classic an update. In case you werenÂ’t familiar with RamÂ’s strategy of selling the 1500 Classic alongside the regular 1500, weÂ’ll lay it out for you: Ram released a completely new 1500 for the 2019 model year. Instead of discontinuing the truck it was selling before the new model, Ram continues to produce it under the 2019 Ram 1500 Classic name. Despite it being a 2019 model year truck, the Classic is the last-generation Ram. This is done so that Ram can offer customers a full-size truck option than is cheaper than the fancy new truck is capable of dipping down to. The 2019 Ram 1500 Classic starts at $29,340, whereas the regular 1500 has a base price of $35,135. If that makes a difference for enough people, then it makes financial sense for the old truck to stick around. However, Ram appears to be considering giving the old truck some new tricks, according to Manley. If that idea comes to fruition, then the Classic will start to look like an even better value proposition than it is today. Ram would have to act quickly, though, as the old truck just accelerates its aging by the day as each new pickup hits the market. Sales of the Classic were certainly an important contributor in the battle with Chevy to takeover the number two spot in the pickup wars. An even more attractive offering for the same low price sounds like a short-term winner to us. If Ram does refresh the 1500 Classic for 2020, donÂ’t expect it to last much longer beyond that model year, though. ItÂ’s already on life support at this point, and the new 1500 feels years ahead of it in every way.