2022 Ram 1500 Classic Slt Crew Cab 4x4 5'7" Box on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2020 Ram 1500 4x4 Suspension Deep Dive

What is taking everyone so long? That’s what I continually ask myself each time yet another all-new full-size pickup comes out with leaf spring rear suspension. Meanwhile, this 2020 Ram 1500 pickup represents a dozen years since coil spring rear suspension debuted when its prior generation was still being called a Dodge Ram 1500. Ford, Chevrolet, Toyota and Nissan introduced full redesigns of their pickups well after Ram proved that coil springs were the way to go, and yet leaf springs persist with the competition. IÂ’m not just popping off, here. In the 1990s I used to specialize in pickup truck suspension tuning for the Toyota Technical Center. Leaf springs are crude and loaded with compromises, but thatÂ’s all that truck design engineers ever gave us to work with. I was instantly all-in on RamÂ’s move to rear coils after the first few miles of driving a 2009 Ram 1500 pickup. Empty-bed ride comfort and handling were on another level, but it could still tow and haul. In fact, towing stability proved to be frankly incredible on the normally-treacherous downhill leg of my winding tow test grade. I fully expected everyone would copy it immediately. But they didnÂ’t. Others may have doubted the payload aspects. Ram never did. It soon doubled down and put coils under the back of its 2014 2500-series trucks. IÂ’ve developed other theories that seek to explain why no one followed their lead, but theyÂ’re not worth dredging up because I think the dominoes will soon begin to fall. Spy photos suggest that the next Toyota Tundra will switch to coils, and there are rumors that the Ford Raptor is going that way. ThatÂ’s not much of a stretch because the Ranger Raptor (only available outside the U.S.) already has coil spring rear suspension. WhatÂ’s the big deal? LetÂ’s take a look at the underside of a 2020 Ram 1500 Laramie 4x4, the second iteration of the Ram 1500 to employ coil spring rear suspension.   As it has for some time, the front end of the Ram 1500 rides on double wishbone suspension. The truck employs a high-mount upper wishbone (yellow arrow) that positions the upper ball joint up behind the tire sidewall instead of inside the wheelÂ’s barrel. This layout offers improved steering geometry and reduced stress in the upper ball joint, the upper control arm and its mounting points.   Coil-over spring/shock assemblies (green) come standard on all 2019+ (fifth-generation) Ram 1500 pickups whether they have four-wheel drive or not.

Fiat Chrysler's Q3 profit boosted by strong North American earnings

MILAN, Italy — Fiat Chrysler Automobiles (FCA) reported a 17 percent jump in third-quarter adjusted operating profit on Tuesday, helped by a strong performance in its key North American market and improving operations in Europe and Latin America. The world's seventh-largest carmaker still makes the lion's share of its profits in North America, so improving, or at least maintaining, its margins there is a key focus. The carmaker reported an 8 percent adjusted operating profit margin in the region, up from 7.6 percent a year ago, despite a drop in sales and shipments. "FCA's profitability in North America remained strong in the quarter despite a weakening market there," a Milan-based analyst said. FCA's profitability compares with an 8.3 percent North America margin reached in the quarter by bigger U.S. rival GM , showing CEO Sergio Marchionne making progress towards his goal of closing the margin gap with GM and the company's other U.S. rival, Ford, by 2018. The company's confirmation of its full-year outlook also pushed shares higher, a trader added. The stock was up 2.8 percent by 1129 GMT, outperforming a 1 percent rise in the European auto index. FCA has been retooling some U.S. factories to boost output of sport-utility vehicles (SUVs) and trucks while ending production of some unprofitable sedans to strengthen profitability as the U.S. car market comes off its peak. The company said a drop in North America shipments due to lower fleet sales and discontinued models was partially offset by higher deliveries of Ram trucks and two models from the Alfa Romeo stable: the Stelvio sport utility vehicle and Giulia sedan. Profitability also improved in Europe, helped by sales of the Stelvio and the new Jeep Compass, and Latin America, while margins at Maserati remained strong at 13.8 percent due to strong demand for its first SUV, the Levante. In a later conference call, investors are looking for hints on the new strategy to 2022 which the company promised to unveil early next year. Chief Executive Sergio Marchionne said earlier this year that FCA would streamline its portfolio and that components businesses, including Magneti Marelli, would be separated from the group, possibly via a spin-off. While FCA confirmed its targets this year, doubts remain about its exposure to a weakening U.S. market, recall costs and potential fines over emissions after it was targeted by European and U.S.