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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!

Porsche moving all Boxster/Cayman production to Zuffenhausen

The Porsche Boxster and Cayman have been built at a variety of locations over the years. But in its latest announcement, the German automaker has revealed its intentions to bring production of its entry-level models back home to Stuttgart. The decision was announced today as part of a major investment program being undertaken by Porsche. Porsche intends to spend over ˆ1.1 billion (equivalent to over $1.2 billion at current exchange rates) to expand several of its facilities. Those include the factory at Zuffenhausen, the sales and marketing department at Ludwigsburg, and the famed R&D facility at Weissach – all of which would undergo upgrades and renovations by 2020. The biggest component of the wide-ranging plans, however, would ostensibly be the expansion of the Zuffenhausen assembly line. While the Panamera, Cayenne, and Macan are handled largely at a second facility in Leipzig, the 911 is built at the company's historic home at Zuffenhausen, on the outskirts of Stuttgart. The Boxster and Cayman are built there as well, but excess capacity has been outsourced to other facilities: first by Valmet in Sweden, and then at the former Karmann plant in Osnabruck, Germany. That additional off-site production, however, will come to an end starting in August 2016, both for the current models and their replacements. In addition to the expansion of the assembly plant, the Zuffenhausen site will also get a new body shop and engine production facility. In the process, Porsche has also ruled out laying off any workers until 2020. The entire proposal was announced by the company's Executive Board and the General Works Council that represents its employees, but still needs to be approved by the Supervisory Board. Related Video: Executive Board and the General Works Council sign agreement to secure locations Porsche is getting fit for the future: Further flexibilisation, a high level of investments and safeguarding of jobs Stuttgart. The Executive Board and the General Works Council of the Porsche AG have adopted a pioneering package of measures for the long-term safeguarding of the company locations. Porsche is to invest more than a billion euros in the expansion of its factories. The objective of the new agreement with the title "Fit for the Future" is also to boost the productivity, flexibility and efficiency of the company while maintaining the social standards for the employees.