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Porsche Macan sales may push brand past 200K unit goal early
Tue, 13 Aug 2013In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?
Ferraris, Porsches and planes star at McCall’s Motorworks Revival
Thu, Aug 17 2017MONTEREY, Calif. – McCall's Motorworks Revival, sometimes called The Jet Party, kicked off vintage car week here as enthusiasts streamed into the region for days of car shows, official automaker events and hob-knobbing leading up to Sunday's Pebble Beach Concours d'Elegance. Held at the Monterey Jet Center, the revival featured an array of exotic and classic cars blended in with planes, racecars, motorcycles and luxury items like jewelry. This year the eclectic lineup of cars included vintage Ferraris and Porsches, a raised 1964 Chevy Impala, a classic Toyota Land Cruiser and a Cobra. The 1960s Ford GT40 racecar sat near the modern Ford GT, while Camilo Pardo, the designer of the in-between generation (2004-06), held court nearby. Iconic planes like the B25, P51 and an ancient biplane were intermingled with the flashy cars. Show-goers tipped drinks, tossed back heavy hors d'oeuvres and desserts, ogled the seemingly random collection of amazing machines and prepared for days of celebrating the automobile on the Monterey Peninsula. The revival is in its 26th year and is put on by McCall Events, whose owner Gordon McCall is a class judge at the concours and the cofounder another Monterey car week staple, the Quail. The revival also collects donations for a California police charity. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery McCall's Motorworks Revival 2017 View 29 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com Ferrari Lamborghini Porsche Coupe Motorcycle Luxury Performance Pebble Beach
McQueen's Porsche 917 from Le Mans races to the auction block
Mon, 23 Jun 2014Steve McQueen may have been the headline actor of the motorsport cult classic film Le Mans, but we all know who the real star was. Or rather, what: the Porsche 917. More specifically, it was the Gulf-liveried #22 - not McQueen's #21 - that won the race, making it one of the most iconic cars ever to drive across the silver screen. And now it's going up for auction.
This 1969 Porsche 917K, chassis 917-024, has a storied history both on and off the screen, even if it didn't win any (off-screen) races of note. This example was the first 917 to be campaigned in an actual race when Porsche handed it to Jo Siffert to drive against the Ferrari 312P and Ford GT40 at the Spa-Francorchamps 1000 Km race in 1969. Siffert found the early example too unstable and ultimately drove an earlier 908 to the checkered flag, but after 917-024 set the fastest time at the following year's Le Mans test day, Siffert acquired it outright.
The Swiss racing driver loaned the car to Solar Productions for use in the film, after which it returned to Siffert's collection until he was killed in an F1 exposition race at Brands Hatch in 1971. In a testament to how much he loved the car, it was 917-024 that lead the funeral procession. The car subsequently fell off the radar until it resurfaced in 2001 as one of the greatest barn finds of the new millennium. Now fully restored and resplendent in its original baby blue and orange, 917-024 is headed to the auction block at Pebble Beach where you can be sure that Gooding & Company will bring in a suitably high price for arguably the most iconic example of one of the most iconic Porsches of all time.