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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Porsche 5 Series fighter may be electric

We know that Porsche is developing a seventh model range for its lineup thanks to the March announcement from company boss Matthias Muller. The actual identity of this future vehicle remains a mystery, though. Autocar is coming down firmly on the side of the smaller Panamera, codenamed the Pajun, and speculates the new entry might be available in battery electric and hydrogen fuel cell versions based on recent patent filings. Porsche is famous for sticking with the rear-engine layout on the 911 for decades, even as the company moves the powertrain forward in other models. According to Autocar, the EV version of the Pajun might mark a return to these roots. The German brand is reportedly preparing a modified version of Volkswagen Group's MSB platform for the new vehicle. Called eMSB, the setup puts the batteries and electric motors at the back, and each rear wheel would receive power separately to allow for torque vectoring. The system is estimated to generate 420 horsepower, which is on par with the all-wheel-drive Tesla Model S 85D. The fuel cell Pajun would join the lineup later. The Pajun is rumored to take on the likes of the BMW 5 Series and Mercedes-Benz E-Class, but any luxury EV of that size must count the Tesla Model S as a competitor, too. According to Autocar, the styling takes cues from the Panamera Sport Turismo concept (pictured above) and could launch around 2018. Rumors of Porsche's Tesla-fighter were swirling for months before Muller's announcement, and talk of the Pajun has gone on even longer. Previous reports have suggested the possibility of a 300-mile range and an all-wheel-drive layout with 600 hp. While the actual design has remained ambiguous beyond the potential link to the Panamera, the model was possibly spied last year at the Porsche Design Tower in Florida.

Porsche LMP1 to use 4-cyl hybrid powertrain [w/poll]

With the Formula One season - and indeed his entire F1 career - now behind him, Mark Webber took advantage of his early release from Red Bull Racing to try out the new LMP1 which Porsche is developing, undertaking the final test session of 2013 before Porsche throws it head first into the FIA World Endurance Championship next April. The session - which followed previous tests at Magny-Cours, Monza, Paul Ricard and the Eurospeedway at Lausitz - was held at the Algarve circuit in Portimão, Portgual, in collaboration with Michelin, which is developing the tires for the car. But that's hardly the news here.
No, the news is the first confirmation we've seen on the type of powertrain Porsche has developed for its new Le Mans prototype: a gasoline-burning four-cylinder engine with direct injection and two energy recovery systems. This contrasts sharply with the V6 turbodiesel and single electric motor used by Audi in the R18 e-tron Quattro (or at least the outgoing version) or the naturally-aspirated V8 and single electric motor found in the Toyota TS030. Flexibility in the rules set down by the FIA and ACO give the manufacturers that kind of latitude, prompting F1 teams like Ferrari and Renault to consider developing their new engines for Le Mans prototypes as well.
At this point Porsche isn't saying how large its four-cylinder engine is or how much power it will produce. But it'll be interesting, to say the least, to see how it fares against the Audi and Toyota in next year's championship and at Le Mans when it'll be piloted by Webber, former Lola LMP1 driver Neel Jani and Audi's own 2011 Le Mans-winning pair of Romain Dumas and Timo Bernhard.